Max Takes Aim at Password Sharing!

In a bold move to rake in more revenue, Warner Bros. Discovery has introduced its latest feature: the Extra Member Add-On for Max subscribers. This fresh initiative targets those who have been enjoying Max through someone else’s account.

How the Extra Member Add-On Works!

Launched on Tuesday in the U.S., the Extra Member feature is priced at $7.99 a month, enabling primary account holders to invite friends or family members from outside their household to create their own separate accounts under the same subscription. This is a game-changer in a landscape where streaming giants like Netflix have already begun to crack down on password sharing.

Learning from the Giants!

Alike Netflix’s successful strategy in 2023, which boosted its revenue while limiting unauthorized account sharing, Disney+ also debuted a similar option last fall. It's clear: the streaming industry is evolving, and Max is right in the thick of it!

Unlock Your Own Experience!

With the Extra Member feature, each additional account comes with its own set of login credentials, allowing extra members to enjoy streaming on one device at a time, all while accessing the same benefits as the primary account holder.

What’s in Store for Subscribers!

The option is currently available to those who subscribe directly to Max—not those who bundle—and is capped at one additional member per account. When inviting someone to create an account, a primary user can transfer a single adult profile, preserving their watch history, recommendations, and settings.

CEO’s Take on the New Feature!

JB Perrette, CEO of global streaming and games at Warner Bros. Discovery, expressed excitement over the Extra Member Add-On. He stated, "These updates offer subscribers a seamless way to bring a new member into their account and ensure that they can continue enjoying Max without interruption."

Streaming Heaven Awaits!

Max's library is not to be missed, featuring content from HBO, Warner Bros., A24, and the DC Universe. Subscribers can enjoy exciting titles like the latest seasons of "The Last of Us," the acclaimed series "Hacks," and upcoming originals like J.J. Abrams' "Duster" and the much-anticipated season two of "Conan O’Brien Must Go." Plus, with gems like "The White Lotus," "House of the Dragon," and blockbuster films like "Barbie," Max aims to deliver top-notch content that keeps viewers coming back for more.