Major Setback for Apple: Cheaper 'Apple Vision' Headset Pushed Back to 2028!
2024-11-03
Author: Ting
Major Setback for Apple: Cheaper 'Apple Vision' Headset Pushed Back to 2028!
In a surprising development, renowned supply chain analyst Ming-Chi Kuo has reported that Apple's anticipated budget-friendly Apple Vision headset has been delayed significantly, now projected to launch no earlier than 2028. This announcement comes as a considerable shift from earlier expectations that targeted a 2025 release.
The original plan was for Apple to introduce a more accessible version of the Apple Vision headset, crafted from affordable materials and featuring lower resolution displays, omitting the EyeSight functionality designed for immersive experiences. This strategic move was aimed at making spatial computing more reachable for a broader audience. However, Kuo's latest insights indicate that these aspirations have been shelved for the foreseeable future.
While the affordable headset is postponed, Kuo reassures that Apple is still on track to unveil a new version of its premium Apple Vision Pro headset next year. This iteration is expected to incorporate the advanced M5 chip and will support Apple Intelligence, though details on further hardware enhancements remain scant.
Interestingly, Kuo's comments draw a parallel between the upcoming affordable Apple Vision and the company's previous venture with the HomePod mini. He noted that despite the launch of this more affordable smart speaker, Apple has struggled to achieve mainstream adoption of its smart speaker line. This suggests that the tech giant is cautious about pricing strategies, especially considering that a $2000 headset may not dramatically broaden the user base for its visionOS platform.
The delay raises questions about Apple's overall vision for mixed-reality devices and its strategies for maintaining a competitive edge in an increasingly crowded market. As other companies push ahead with their developments, Apple's next steps could significantly affect its positioning in the tech landscape. Stay tuned for further updates as we watch how the once trailblazing tech giant navigates these turbulent waters!