In a groundbreaking visit to Malaysia and Hong Kong, JRE Tobacco has made waves in the cigar community, showcasing the richness of its offerings and forging invaluable connections.

The trip was led by Justo Eiroa and his daughter, Vivian Eiroa, proud representatives of Aladino's legacy. Coordinated by Mighty Milestone Sdn Bhd, a branch of Asiaeuro Wines & Spirits, the Eiroas participated in a series of vibrant meet-and-greet events at some of the most distinguished venues, including the luxurious Cohiba Atmosphere Kuala Lumpur and Vitolas Ampang. These gatherings were bustling with cigar enthusiasts and industry leaders, all eager to explore the exceptional qualities of JRE’s cigars.

A highlight of the visit was JRE Tobacco's participation in the illustrious Asiaeuro 25th Anniversary Annual Dinner, an event honoring the meteoric rise of Asiaeuro in the luxury wine and spirits landscape. This occasion allowed Justo and Vivian to engage with esteemed founders like Mr. Jonathan Chow and Mr. Her Soon Seng, reinforcing the potential for integrating premium cigars within Asiaeuro’s remarkable portfolio.

The excitement continued in Hong Kong, where TimeCigar orchestrated three exclusive cigar tasting events, perfectly tailored to engage local aficionados. The first tasting was at the elite Whale Club in Central, which set an elegant tone for the following festivities. At the lively Oak 22 Cigar Lounge, attendees reveled in a vibrant atmosphere enriched by live music. The final gathering collaborated with the exclusive Savour House private cigar group, creating an intimate and bespoke tasting experience.

These well-attended tastings, drawing close to 100 passionate cigar enthusiasts, showcased two of Aladino’s celebrated offerings—the Aladino Corojo Robusto and the Aladino Cameroon Robusto. Both cigars impressed participants with their rich flavors and exceptional craftsmanship, sparking animated discussions among attendees.

"The enthusiasm for cigar culture in Asia is palpable," exclaimed Justo Eiroa. "We are witnessing a growing appreciation that spans from local partners to the cigar community and upscale lounges. The market, traditionally dominated by Cuban cigars, presents a tremendous opportunity for us. Aladino's flavor profile resonates closely with what these smokers expect, making our brand approachable for both novices and seasoned connoisseurs."

As JRE Tobacco continues to expand its footprint in the Asian market, the future looks promising for cigar lovers eager to explore new sensations. This visit not only highlighted JRE Tobacco’s exquisite offerings but also celebrated the vibrant and evolving cigar culture that thrives across Malaysia and Hong Kong. Stay tuned as JRE continues to cultivate these relationships and redefine the cigar experience!