In the world of smartphones, vibrant colors often set devices apart from the sea of black and white options flooding the market. Apple usually dazzles with striking finishes, while Samsung takes a daring approach to hues. Now, whispers surrounding the much-anticipated Galaxy S25 Ultra suggest that this flagship may veer too far into the realm of subdued shades—potentially making previous iterations of color from competitors like Google seem vibrant in comparison.

According to reliable leaker Ice Universe, the upcoming Galaxy S25 Ultra will feature a “blue” colorway that many are dubbing as mere gray, with only the faintest undertone of blue. This choice appears so understated it has left fans questioning whether it’s all part of a prank. If Samsung indeed goes forward with this muted color palette, it could find itself criticized for an overly conservative approach, especially given the trend of bolder color schemes in today's devices.

This isn't the first time Samsung has dabbled with subtle hues; the brand has recently offered a range of pastel options through its official site. However, this new shade goes beyond that and far surpasses the playful pastel experiments seen in Google's Pixel lineup. The Pixel phones have made headlines for their unconventional color names, such as “Not Pink” for a very light blush hue and “Purple-ish” for a lavender shade in the Pixel 3a. More recent Pixel models, like the Pixel 8 and Pixel 9 Pro, utilize colors that meander into the gray territory with a hint of green—similar, yet still comparatively vibrant to what Samsung seems to be planning.

In a visually striking mock-up referencing leaked images from dbrand, we can see how this ‘new blue’ may appear on the Galaxy S25 Ultra. The portrayal suggests a device that stands out less as a statement piece and more like a wallflower at the proverbial party of smartphones.

The unveiling date for the Galaxy S25 series is reportedly set for February 7, which is just around the corner. As tech enthusiasts keep a watchful eye on leaks, more revealing images and details will likely surface.

So, what do you make of Samsung’s bold yet baffling color choice? Will this muted palette resonate with buyers, or will it provoke a chorus of “bring back the colors”? Let us know your thoughts while we eagerly await the official reveal!