Finance

Is Apple Ready to Transform Siri with AI Giants OpenAI and Anthropic?

2025-06-30

Author: Jessica Wong

Apple is considering a bold move that could revolutionize Siri: partnering with AI powerhouses OpenAI and Anthropic. According to a Monday report from Bloomberg, the iPhone giant is evaluating the potential of these external AI models to enhance its voice assistant, rather than relying solely on its in-house technology.

Internally, Apple is working on a project known as "LLM Siri," which aims to develop custom AI models. However, in a surprising turn, they've approached OpenAI and Anthropic to customize their sophisticated AI systems to function seamlessly on Apple’s cloud infrastructure.

Originally, Apple planned to launch an AI-enhanced Siri by 2025, but challenges have pushed this timeline back to 2026 or possibly later. This delay highlights Apple’s struggles in the AI domain, as it continues to trail competitors like Google and OpenAI.

While Siri can already utilize ChatGPT for more complex queries, Apple appears to be seeking a far more extensive integration of advanced AI technologies. This could mark a significant turning point for Siri, potentially transforming it into a smarter and more capable assistant.

As the tech world watches closely, Apple’s decisions in the coming months could redefine the future of virtual assistants and possibly regain its competitive edge in the rapidly evolving AI landscape.