As we're on the cusp of the iPhone 17's grand reveal, a compelling question looms: why do people keep choosing the iPhone over rival smartphones? Is it the device’s stellar reputation for privacy, its reliability, or simply the result of clever marketing? Perhaps the truth is simpler, rooted in necessity rather than preference. Many users upgrade because their old iPhone is barely functioning—battered batteries and sluggish processors become unbearable.

In the past, choosing an iPhone was an exciting, deliberate decision. The brand offered a superior app ecosystem, user-friendly operating systems, and standout camera quality. But fast forward to today, and the innovation gap is closing as Android devices catch up. You can even find alternatives like Pixel phones that offer features once exclusive to iPhones.

Despite a slowdown in groundbreaking advancements, you'd expect that a new phone four to five years newer would genuinely feel like a major upgrade. So, what can we expect from the iPhone 17? Rumors suggest exciting updates, including the much-anticipated ProMotion display that could make it worthwhile for current iPhone 13 owners.

Additionally, Apple seems poised for a more ambitious approach with the iPhone 17 Pro models, possibly introducing a sleeker design with a revamped camera system, a striking orange color, and a slimmer form for the Plus variant that echoes the iPhone Air's aesthetic. This distinct redesign should help differentiate the iPhone 17 Pro from its predecessor.

What's even more intriguing is the introduction of Liquid Glass, which will mark a shift in iOS 26's design philosophy. This fresh visual style aims to enhance the user experience, particularly in a world increasingly influenced by augmented reality.

However, it’s essential to note what’s missing from this upgrade. Where is the highly talked-about smarter Siri, powered by advanced AI? Apple had promised a transformative experience that could redefine how we interact with our devices, yet it appears that critical feature won't debut with the 17.

Even without groundbreaking AI, the cumulative effect of recent features and eye-catching visuals could be enough to grab the attention of those ready to upgrade. But for the discerning observer, this overhaul might seem more superficial than substantial. Will the iPhone 17 indeed have that 'awe-dropping' impact? Time will tell, but for most loyal users, it just might be the refresh they need.