Reviving Hong Kong's Cinematic Glory

In the bustling tapestry of Hong Kong’s film industry, Chris Kyme revisits the legendary director David Tsui and his production house, Moviola, which is flourishing more than ever. In this edition of "Postcard from Hong Kong," Kyme poses an intriguing question: What fuels Tsui’s passion for filmmaking all these years?

Once upon a time, Hong Kong was renowned for its extravagantly crafted TV commercials, showcasing stunning production values. A handful of pioneering directors laid the groundwork, leaving a lasting impact that inspired future generations.

The Iconic David Tsui

Among those who emerged was the trailblazing David Tsui, whose work during the 1990s defined the excellence of Hong Kong's commercial world. His hallmark productions captured the scale and beauty that became synonymous with the region.

Remember the cinematic masterpieces for Solvil et Titus, featuring icons like Anita Mui and Chow Yun Fat? Tsui’s masterful storytelling also brought to life award-winning campaigns, such as the clever take on Zhang Yimou’s 'Raise the Red Lantern' for Remy Martin Cognac, shot at the original filming location.

A Legacy That Continues

Unlike many of his contemporaries who faded into obscurity, Tsui has remained a constant force. Moviola stands firm on its reputation for high-quality storytelling, focusing on human emotions—an area where Tsui truly excels.

During an enchanting afternoon tea, Kyme and Tsui exchanged thoughts, both pondering what continues to motivate him. His straightforward response: "The story of Moviola should not end with me." His passion for crafting commercials has not only remained unwavering but has flourished, with recent campaigns for clients like Wrigley's and UOB showcasing breathtaking visuals.

Nurturing New Talent at Moviola

Now, Moviola is expanding its horizons, welcoming a fresh wave of emerging directors who embody the same ambition and passion that guided Tsui all those years ago. Curious about his criteria for selecting new directors, Kyme learned that Tsui seeks individuals who are not only talented and hardworking but also committed to commercials as an art form, rather than as mere stepping stones to films.

In a world where anyone can claim the title of director, Tsui’s insistence on a solid film-study background among his newer team offers a refreshing sense of assurance. It's inspiring to see that this new generation of filmmakers have all found their way to Tsui’s door.

A Glimpse into the Future of Moviola

Although this article offers a peek into Moviola's work, it is more than just a promotional piece. The revitalized brand—dubbed "Newviola"—might just signal a renaissance for Hong Kong's reputation as a premier production hub in Asia.

David Tsui: Evolution of a Master

As for Tsui himself, how has his directorial style evolved? Once recognized for his subtlety and ability to elicit raw emotions through minimal dialogue, he now incorporates more conversation into his films. Yet, he maintains the essence of drawing out powerful responses from actors, proving that he remains a master of his craft.

While the Moviola story may evolve, one thing remains clear: David Tsui is here to stay, continuing to redefine what it means to create compelling cinema.