A Familiar Face Returns

In a highly anticipated move, TBWA Hong Kong has welcomed back Ida Mak as its new General Manager. This marks an exciting comeback for Mak, who has been an influential figure within the agency during her previous tenures.

A Wealth of Experience

With over 20 years of dynamic agency experience under her belt, Mak is known for her exceptional skill in steering successful campaigns for renowned global brands throughout the Asia-Pacific region. Her extensive expertise spans various domains, including branding, digital marketing, shopper engagement, and event management.

A Proven Track Record at TBWA

This is Mak's third stint with TBWA Hong Kong. From 2011 to 2017, she excelled as Group Account Director, where she led notable campaigns for big names like Lee Jeans, Mastercard, and Wrangler. Her earlier role as Senior Account Manager from 2005 to 2009 saw her manage high-profile campaigns for Standard Chartered Bank and Levi's.

Recent Achievements

Before her return to TBWA, Mak served as the Associate Head of Account Management at Sunny Idea Hong Kong. During her time there, she played a pivotal role in establishing the Creative Solutions department and successfully led campaigns for major clients such as Fonterra and HSBC Life.

Vision for the Future

Joanne Lao, CEO of TBWA Greater China, praised Mak's extensive leadership skills, strategic foresight, and her deep industry insights. Lao believes these qualities make her the perfect choice to guide TBWA Hong Kong into its next growth phase. She noted, "Ida's ability to foster strong client relationships and deliver exemplary results pairs perfectly with our commitment to disruption and innovation."

Excitement for the Journey Ahead

Expressing her enthusiasm, Mak stated, "I’m thrilled to be back at TBWA Hong Kong, a place that has always held a special place in my heart. I can’t wait to work alongside the talented team here to create impactful campaigns that challenge the status quo and bring exceptional value to our clients."