Hong Kong – The Ice Cream & Cookie Co. (ICC), one of Singapore’s premier ice cream brands, has taken a giant leap forward by opening its first international flagship store in the bustling streets of Hong Kong. This exciting launch not only bolsters ICC's presence in the Greater Bay Area but also marks a significant move into the North Asian market.

Nestled in the vibrant Gough Street within Central’s chic shopping and dining district, the two-story flagship store offers a delightful array of scoops, pints, and ice cream sandwiches perfect for takeout. Customers can also indulge in a diverse selection of coffee, tea, and desserts, all while enjoying a cozy ambiance in the bistro-style seating area.

Arnold Lau, the associate director general of investment promotion at Invest Hong Kong, expressed his enthusiasm for ICC’s arrival, stating, “Hong Kong’s health-conscious consumers prioritize high-quality food. Its strategic location as a gateway between Mainland China and the global market makes it the perfect launchpad for ICC’s expansion in the region. We are excited for the brand's success here and beyond!”

Natasha Chiam, co-founder of ICC, elaborated on the brand's vision. “We are thrilled to bring our beloved ice cream creations to Hong Kong, marking our second international market and debuting our unique concept store. This expansion is crucial for our ambition to become the premier ‘better for you’ ice cream company throughout Asia.”

Hong Kong’s geographical advantage places it in the heart of Asia and just a stone’s throw away from Mainland China. Chiam revealed, "We’ll be utilizing Hong Kong as our North Asia headquarters, focusing on managing operations here while overseeing our growth in the Greater Bay Area and beyond.”

Hailing from a sophisticated consumer market similar to Singapore’s, Hong Kong is an ideal match for ICC’s range of premium ice cream products. Famed for its signature ice cream sandwiches and pints, ICC offers unique Asian-inspired flavors alongside a full spectrum of plant-based and dairy-free options.

In a bid to cater to the good taste of Hong Kong’s residents, ICC products are also available in numerous supermarkets and convenience stores across the city. With this grand opening, ICC is not just selling ice cream; it’s setting out to create a sweet impact in the Asian dessert landscape. Don’t miss out on the latest flavors and innovations this brand has to offer!