Overview of the 7th China International Import Expo (CIIE)

The 7th China International Import Expo (CIIE) kicked off in Shanghai on November 5 and runs for a total of six days. This prestigious trade show, a key event in the annual calendar, attracts global attention and participation.

Hong Kong Tourism Board's Participation

The Hong Kong Tourism Board (HKTB), now in its seventh year at this significant expo, is making waves once again, promoting Hong Kong’s allure as an international metropolis packed with rich tourism experiences and major events.

Statements from HKTB Executive Director

According to Mr. Dane Cheng, Executive Director of HKTB, "The CIIE presents a vital platform for Hong Kong to unveil its stunning metropolitan image and captivating tourism appeal to both Mainland audiences and international participants. Our engaging pavilion is designed to maximize this opportunity, allowing us to showcase Hong Kong's latest attractions and solidify its status as a premier global tourism destination and a key player in the Greater Bay Area (GBA) tourism landscape."

Interactive Pavilion Experience

Thematic attractions at the HKTB pavilion, under the slogan “Hong Kong, Your Next Destination,” include a state-of-the-art LED ekran ring featuring mesmerizing 3D holographic projections. These visuals provide an immersive experience of Hong Kong’s vibrant events, culture, sports, and unique tourism offerings.

Engagement Activities

Engagement is at the heart of the HKTB experience this year, with interactive activities like a personality-based travel itinerary quiz. This quiz helps tailor travel recommendations in Hong Kong according to attendees' MBTI personality types.

Greater Bay Area (GBA) Tourism Focus

The pavilion also introduces a dedicated GBA tourism zone, reinforcing Hong Kong’s pivotal role in connecting the “9+2” cities of the Greater Bay Area. This initiative aims to establish Hong Kong as the central hub for multi-destination travel within the GBA, enhancing the region's collective tourism appeal.

Conclusion and Future Outlook

With an impressive backdrop of cultural richness and thriving tourism, Hong Kong is set to attract more visitors looking for diverse multi-destination journeys, signaling a bright future for the city as a key tourism player in Asia. Don’t miss out on what makes Hong Kong the ultimate travel destination—join the excitement at CIIE!