Historical Spike in NFL Viewership

In a thrilling showdown on Thursday night, the rivalry between the Dallas Cowboys and New York Giants became monumental in the realm of streaming sports, pulling in an average of 16.22 million viewers on Amazon Prime. Despite both teams entering the matchup with a less-than-stellar 1-2 record, the game captured the attention of fans far and wide, marking a record-breaking moment for live-streamed sports.

Record-Breaking Viewership

This Week 4 Thursday Night Football (TNF) game not only topped the charts on Prime but also set a new benchmark as the most-streamed regular-season NFL game in history. The skyrocketing viewership figures jumped more than 20 percent compared to last year’s equivalent Week 4 matchup, which featured the Detroit Lions and Green Bay Packers.

Peak Viewership Milestones

The excitement reached its zenith as the game peaked at an impressive 18.1 million viewers between 9:15 and 9:30 p.m. ET, showcasing the Cowboys and Giants' longstanding rivalry that captivates football fans across the nation. For the entire TNF season, average viewership has surged to 14.88 million, reflecting a remarkable 25 percent increase over last year's average.

Future of NFL Streaming

These staggering numbers underline the NFL's expanding reach and the growing popularity of streaming platforms in broadcasting live sports. With big brands like Amazon Prime leading the charge, fans can expect even more electrifying matchups and engaging content as the season progresses. Are you ready for the next big game?