Introduction

In an exciting development for the advertising world, Hearts & Science, an agency under the Omnicom Media Group umbrella, has triumphed in securing the media business for AS Watson in Hong Kong after a rigorous competitive pitch process. This strategic coupling marks a significant milestone for Hearts & Science as they prepare to take on a pivotal role in shaping AS Watson's media narrative in the vibrant Hong Kong market.

Media Responsibilities Overview

Officially commencing on March 1, 2025, Hearts & Science will oversee all media responsibilities for AS Watson, which encompasses a diverse array of channels, both online and offline. This comprehensive approach positions the agency to enhance the visibility and messaging of AS Watson, one of the leading health and beauty retailers globally.

Competitive Pitch Process

The pitch, which took place in the latter half of 2024, attracted a slew of competitive agencies, including the incumbent, dentsu. The stakes were high, and multiple agencies contended for the opportunity to manage the media strategy for such a well-established brand, reflecting the growing competition and dynamism within the media landscape.

Recent Achievements of Hearts & Science

This appointment follows closely on the heels of Hearts & Science's recent achievement in becoming the media agency of record for Warner Bros. Discovery. Their success across various Asia Pacific markets, particularly with WBD's Theatrical and Streaming divisions, underscores their growing reputation as a formidable player in the media strategy arena.

Looking Ahead

As Hearts & Science gears up to take on this new challenge, industry insiders are keenly watching how they will leverage innovative strategies and creative solutions to elevate AS Watson’s brand presence in a crowded marketplace. This partnership not only signifies a triumph for Hearts & Science but also promises to bring fresh perspectives and bold campaigns to AS Watson's marketing endeavors. Stay tuned for what this dynamic collaboration will unfold!