Technology

Google Unveils Imagen 4: A Game Changer for Generating Images?

2025-06-25

Author: Chun

Google Launches Imagen 4: Better Images Await!

Excitement is in the air as Google unveils its latest creation, the Imagen 4 text-to-image model! Promising 'significantly improved text rendering' over its predecessor, Imagen 3, this new iteration is set to take digital art to the next level.

Introducing Imagen 4 Ultra: The Premium Option!

But wait—there's more! Google has also introduced the Imagen 4 Ultra, a deluxe version designed for those who demand precision in their imagery. If you're willing to pay a bit more, this version claims to deliver even stronger results than popular competitors like Dall-E and Midjourney. The pricing structure is straightforward: Imagen 4 costs $0.04 per image, while the Ultra version is priced at $0.06—an extra 50% for that added finesse.

What Can Imagen 4 Do? Let's Dive In!

Google showcased some intriguing examples of what Imagen 4 can do. One piece featured an action-packed comic strip depicting a small spaceship under attack by a giant blue space lizard—complete with quirky sound effects like 'Crunch!' and the bizarre 'Had!!' The output was entertaining, resembling a charming cartoon rendition.

Another prompt pulled together the scenic beauty of Kyoto, generating an image of a pagoda surrounded by cherry blossoms against a backdrop of snow-capped mountains. While the result was technically accurate, it lacked personality, coming across as somewhat generic.

Quality Meets Machine Generation: The Verdict!

Despite the high-quality output, some critics feel underwhelmed, especially when comparing it to the powerhouses like Dall-E 3 and Midjourney 7. While Imagen 4 is certainly a step forward, it seems to follow a trend where the novelty of AI-generated art is wearing off. Many users appear more interested in using these artworks for marketing gimmicks rather than true creative expression.

Is AI Art Losing Its Spark?

As the initial excitement around AI art starts to fade, the main applications seem to be relegated to cluttering social media feeds or adding flair to mundane articles. Will Imagen 4 change the game, or will it be just another tool in a crowded marketplace? Only time will tell!