Brace Yourself! Nest Aware Subscription Prices Are Going Up Again!

In a surprising move, Google has announced a new price increase for its Nest Aware subscriptions, sending shockwaves through its user base. Starting August 15, 2025, the cost for the entry-level Nest Aware service will soar from $8 per month (or $80 annually) to $10 per month (or $100 per year). Meanwhile, the Nest Aware Plus plan will also see a significant bump, rising from $15 monthly (or $150 per year) to $20 per month (or $200 annually). Those currently enjoying promotional rates will feel the sting at the end of their discounted periods.

What Do These Subscriptions Offer?

While it's possible to use Google’s Nest devices sans subscription, you'll be missing out on essential features. Without either Nest Aware or Nest Aware Plus, users only have access to a mere few hours of saved footage. Nest Aware gives users a 30-day event-based video history, while Nest Aware Plus expands this to a whopping 60 days of history and even includes the last 10 days of continuous footage from supported devices.

Features That Add Value!

Both tiers come loaded with fantastic features: think Familiar Faces technology that identifies known individuals, sound detection alerts for emergencies like broken glass or smoke alarms, and even a 911 call service accessible directly through the Google Home app when you’re away from home.

How Do Google’s Prices Compare?

While nobody enjoys price hikes, Nest Aware’s new fees are quite competitive when stacked against alternatives. For example, Ring's Premium plan is currently priced at $19.99 per month or $199.99 per year. Arlo Plus offers a more budget-friendly option at $7.99 per month for one camera but jumps to $17.99 for multiple cameras. Notably, both Nest Aware and Nest Aware Plus support unlimited devices in a single household, making them a versatile choice.

A Glimmer of Excitement!

Though Google hasn't explicitly stated why these price increases are happening, there's buzz around a new Gemini-powered camera intelligence feature for Nest Aware Plus that is currently being tested in a select beta program. This feature enhances recorded camera event captions, making them more descriptive—imagine your notifications saying, 'the dog is digging in the garden!'