Big News for Goo.gl Users!

In a surprising turn of events, Google has backtracked on its earlier decision to deactivate goo.gl shortened links starting August 25th. While some links that were already flagged for deactivation will still stop working—those with no activity recorded since late 2024—the majority of goo.gl links will continue to thrive!

What Sparked the Change?

Originally, Google announced in July 2024 that it would end support for goo.gl links due to a significant decline in usage—reportedly, over 99% of these links had not seen any traffic in the preceding month. However, after receiving considerable feedback from users, the tech giant recognized the importance of these links, which are embedded in a multitude of digital content, from documents to online videos.

Why This Matters!

This decision not only preserves countless links but also reflects Google's responsiveness to user concerns. Many will breathe a sigh of relief knowing their goo.gl shortcuts won’t be disappearing anytime soon!

The Future of URL Shortening?

Since halting the creation of new goo.gl links in 2019, Google had focused on other URL services. It's unclear if this reversal will lead to a revival of new goo.gl link creation, but for now, users can rest easy knowing that the existing ones will remain functional.