A Bold Statement in Victoria Harbour

HONG KONG - In a surreal spectacle that has captivated the city, two gigantic inflatable testicles have floated across Victoria Harbour, not as a joke, but as part of a serious mission to promote men's health.

Breaking Down Barriers with Humor

This eye-catching initiative is the brainchild of the men’s health brand Noah, in collaboration with the creative geniuses at BBH Singapore. The campaign aims to shatter the taboos surrounding men’s health conversations, especially those related to sexual wellbeing.

A Creative Visual That Sparks Conversation

The centerpiece? A barge carrying enormous inflatable testicles against Hong Kong’s stunning skyline, emblazoned with the bold message: “Men’s health is a big deal.” While the visuals seem like a spontaneous tourist video, they're actually crafted using VFX to capture the viral essence of mobile phone footage.

A Stark Reality Behind the Fun

Launched during Men’s Health Month, this campaign draws attention to troubling insights: over 60% of men in Hong Kong hesitate to discuss sexual health due to embarrassment. Nearly half admit they feel emotionally burdened, despite often masking their true struggles. Noah uses humor as a bridge to foster serious discussions.

Voices Driving Change

Gaurav Gursahani, Noah’s marketing director, emphasized, “This campaign doesn’t whisper about men’s health — it shouts. We founded Noah because the stigma surrounding men's health was louder than the solutions. No man should feel ashamed to care for his body or mind.”

Sean Low, the brand’s founder, added, “Toxic masculinity and cultural expectations keep men silent — often at a grave cost to their wellbeing. We are challenging that silence head-on.”

Empowering Men to Speak Up

With its unforgettable imagery, Noah’s campaign serves as a clarion call: men’s health matters, and it’s high time to speak up about it. No more shyness—let’s break the silence!