
Get Ready: Renting Video Game Consoles is Making a Comeback!
2025-04-21
Author: Kai
Remember the thrill of unboxing a rented PlayStation 2 from Blockbuster? That big black suitcase held endless gaming adventures, like the weekend I immersed myself in he Bouncer. Nostalgia hits hard, and it seems Japan is feeling the same way as video game console rentals are enjoying a major revival!
According to Geo, a popular Japanese rental chain, a whopping 80% of their PlayStation 5 inventory is currently loaned out! Just a few months after launching the service, it’s clear that gamers are eager to try out the latest tech without the hefty price tag attached to owning one.
With the price of a PS5 climbing from 66,980 yen to 79,980 yen due to inflation, renting makes perfect sense. Geo has been well-known for renting out CDs, DVDs, and Blu-rays in its 1,000 locations across the country, but now they’re stepping into the gaming world. usuke Sakai, Geo's product manager, shared, Rentals are originally meant to allow people to enjoy expensive items at a low price at home. PS5 rentals are an extension of that philosophy. And the price? A mere 980 yen per week—just about a dollar a day! Perfect for diving deep into gaming classics like Astro Bot or even tackling challenging odysseys like Elden Ring during your downtime.
While U.S. companies like Rent-A-Center still offer console rentals, they can't compete with the affordability of Japan’s Geo. At $26 a week for a PS5, it's a steeper price, but in a world where gaming experiences are often available on smartphones or older consoles, the allure of a rental is fading.
Kids today are much more inclined to spend their allowance on Fortnite skins or Robux than on a week-long rental of next-gen gaming. But fear not! If the gaming landscape shifts towards a future without dedicated consoles, we might just see a resurgence of retro hardware rentals, giving us a nostalgic taste of gaming yesteryear.
So, are you ready to dive into this rental craze, or will you stick to those digital downloads? Whatever your choice, the excitement of exploring new games without the commitment of full ownership is undeniably enticing!