September has arrived, and that means it’s finally time for Apple to unveil its latest iPhone! Here’s everything you need to know about the iPhone 17 launch.

Mark Your Calendars: iPhone 17 Keynote Details

Save the date! The much-anticipated keynote event is happening on Tuesday, September 9, at 10 a.m. Pacific Time, held at the iconic Steve Jobs Theater in Cupertino.

Expect a pre-recorded showcase hosted by CEO Tim Cook, featuring four new iPhones: the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and possibly the ultra-slim iPhone 17 Air! Plus, be on the lookout for new Apple Watches and AirPods.

How to Watch the Keynote Live

Didn’t receive an invite? No worries! You can stream the event live. Catch it on Apple’s official YouTube channel, through the Apple TV app on your devices, or by visiting apple.com/apple-events. Make sure to add it to your calendar!

Pre-Order Your iPhone 17

Ready to snag the new iPhone? Pre-orders are set to launch on Friday, September 12, at 5 a.m. Pacific Time—mark your calendars! While the exact date will be confirmed during the keynote, expect it to be similar to last year.

Want to be prepared? Log on the night before to get a head start by adding your desired items to your shopping bag!

iOS 26 Release Date

The new iPhone 17 will come equipped with iOS 26, which is expected to roll out on Monday, September 15, at 5 a.m. Pacific Time. This software will be compatible with all iPhones from the iPhone 11 onward and is currently in public beta.

The software is performing well, so there’s a chance it could be released even sooner!

When Will the iPhone 17 Be Available in Stores?

The official on-sale date for the iPhone 17 is anticipated to be Friday, September 19, at 7 a.m. local time. Keep an eye on the keynote for final confirmation. Apple typically rolls out new products early on Fridays!