A Turbocharged Partnership: Formula 1 Meets Mickey Mouse!

Big news for motorsport and animation fans alike! Formula 1 has just revealed a thrilling collaboration with Disney that will bring Mickey & Friends roaring into the fast-paced world of Formula 1 starting in 2026.

Mickey & Friends: Racing into Your Heart!

Mickey Mouse, a timeless icon adored by generations, will hit the tracks alongside the high-octane action of F1. This exciting merger will unfold globally, offering fans unique experiences, fresh content, and a treasure trove of merchandise to cherish.

F1’s Fanbase is Revving Up!

The timing couldn't be better! Formula 1 has seen explosive growth, especially among younger audiences. Recent data shows over four million kids aged 8-12 are now hooked on the sport across Europe and the U.S. Furthermore, social media platforms reveal that a staggering 54% of followers on TikTok and 40% on Instagram are under 25.

Bringing Creativity and Innovation to the Checkered Flag!

This energizing partnership is built on a shared commitment to creativity, entertainment, and innovation. The goal? To unite fans worldwide with unforgettable experiences that blend the charm of Disney magic with the adrenaline of F1 racing.

Voices from the Brands: Excitement in the Air!

Emily Prazer, Formula 1’s Chief Commercial Officer, expressed her enthusiasm: "Collaborating with Disney is a fantastic opportunity for us. We're set to engage our fans like never before while tapping into a broader audience. Our 820 million global fans will get to know Disney in a completely new way!"

Disney's Vision: A Celebration of Iconic Characters!

Tasia Filippatos, President of Disney Consumer Products, added her thoughts: "Celebrating nearly a century of Mickey Mouse & Friends, this collaboration opens up a unique chance to merge two entertainment powerhouses. We’re ready to create products that fans will adore, unfolding a magical journey across the globe for both Disney and F1 enthusiasts!"

Stay Tuned for the Adventure!

Mark your calendars and get excited! More updates about this extraordinary collaboration will be unveiled in the coming months. To keep up with Mickey & Friends as they gear up for the race of a lifetime, follow their adventures on social media at @mickeymouse and @f1!