The Financial Revolution of Gen Z!

Forget what you thought you knew about spending habits! Gen Z is turning the traditional financial playbook on its head, embracing thriftiness while also indulging in splurges. A perfect storm of rising living costs and fierce job competition has made budgeting an essential skill, with 69% of Gen Z actively managing their finances.

Divided Spenders: Saving for Subscriptions and ‘Doom Spending’!

Unlike Baby Boomers, Gen Z prioritizes innovative expenses. Whether it’s subscribing to meal kits or streaming services, their spending is uniquely tailored. Some are even engaging in what’s called ‘doom spending’—treating themselves to non-essential goods as a means of coping with the chaos around them.

Real-Life Examples: How Gen Z Budgets