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Futu Launches Massive Flagship Store in Hong Kong: A Game-Changer for Private Wealth Management

2025-08-30

Author: Wei

Futu Securities Takes a Giant Leap in Hong Kong

Futu Securities has officially opened its largest flagship store in Hong Kong, an impressive 7,000-square-foot haven nestled in the bustling Causeway Bay. This monumental launch marks a pivotal moment for the company as it unveils a space dedicated to both Institutional and Private Wealth Services.

Prime Location and Strategic Expansion

Situated on Russell Street, right next to Times Square, Futu's new flagship is now its eighth permanent service point across the city. With established branches in hotspots like Tsim Sha Tsui, Mong Kok, and Admiralty, this expansion reinforces Futu’s long-term dedication to serving Hong Kong's vibrant investment community.

A First-of-Its-Kind Wealth Services Center

What sets this flagship apart is its unique Institutional and Private Wealth Services Center, crafted specifically for high-net-worth clients. It features exclusive VIP consultation rooms for discreet advisory sessions, plus an event space designed to host seminars and discussions about global markets, macroeconomic trends, and innovative investment strategies.

Cutting-Edge Design Meets Financial Innovation

The store’s design captures Futu’s tech-savvy essence, showcasing a sleek minimalist interior with a stunning 100-foot façade that presents dynamic financial content. Inside, visitors can engage with a fintech interaction zone that includes real-time market displays and a smart trading demo area, offering a glimpse into the future of investment.

Empowerment Through Guidance: A New App for Beginners

To further support its clientele, Futu has introduced the "Investment Beginner App Tutorial Class," an exclusive service where store ambassadors teach small groups how to navigate the Futubull app and its robust investment features. This initiative, tailored for first-time investors and older users, reflects Futu’s commitment to "Technology Empowerment with a Human Touch."

Futu's Vision: A Bright Future for Hong Kong

Daniel Tse, Managing Director of Futu Securities, expressed his vision, stating, "As Hong Kong’s largest tech broker with nearly 13 years of presence, we see this city as our core market. We're committed to expanding our physical presence while blending our online and offline strengths to deliver exceptional and comprehensive services."