In a thrilling shift for motorsport enthusiasts, Ford Performance has unveiled its fresh identity, now officially rebranded as Ford Racing! This strategic move is aimed at revitalizing its image as it dives deeper into the thrilling world of motorsport.

Will Ford, the General Manager of Ford Racing, spoke passionately about this transition, stating that it's far more than just a name change. He described this as a "wholesale reintroduction" that signifies a fresh mindset surrounding the business, its branding, and the innovative products inspired by their racing ventures.

Mark your calendars for January! The full Ford Racing identity will be showcased during high-octane events such as the Dakar Rally and the iconic Rolex 24 at Daytona, Florida, where they’ll kick off the racing season in style.

But that’s not all—Ford Racing is set to make waves in Formula 1 in collaboration with Red Bull Powertrains and is gearing up for an exciting return to prototype endurance racing with a brand-new LMDh car expected in 2027. Already a powerhouse in rally racing, NASCAR, IMSA, WEC GT3, and Australian Supercars, this rebranding positions Ford Racing for thrilling new challenges ahead.

Mark Rushbrook will continue to steer the ship as the global director throughout this transformative period, ensuring a seamless integration between racing and road car operations.

With a fresh name and logo on the horizon, fans can expect more updates leading up to the exhilarating Dakar Rally in 2026. Ford Racing is revving up for an exciting future—stay tuned for the ride!