Ford's Exciting Transformation

This week, Ford Performance took a significant leap into the motorsport arena by officially unveiling its new identity: Ford Racing! This strategic rebranding isn’t just a change of name; it signifies a groundbreaking shift in how the company envisions its future in competitive racing.

A Fresh Vision for Racing Enthusiasts

Will Ford, the General Manager of Ford Racing, highlighted that this transformation goes beyond aesthetics. He declared, "This is the wholesale reintroduction of our racing brand and signals a completely new way of thinking about the business, brand, and products that our racing efforts bring to life." This bold declaration sets the tone for an exhilarating new chapter.

Dakar Rally and Rolex 24: A Grand Debut!

Get ready to witness the thrilling launch of the Ford Racing identity beginning in January! Fans can eagerly anticipate Ford's participation in iconic events like the Dakar Rally and the Rolex 24 at Daytona, Florida—marking a high-octane kickoff to the racing season.

Formula 1 and Future Endeavors

But that's not all! Ford is gearing up for an exciting venture into Formula 1 in collaboration with Red Bull Powertrains. Additionally, a thrilling return to prototype endurance racing with a new LMDh car is scheduled for 2027! Already established in disciplines like rally racing, NASCAR, IMSA, WEC GT3, and Australian Supercars, Ford Racing is poised for an electrifying expansion.

Leadership Stability Amid Change

While Ford Racing undergoes a complete overhaul in branding and strategy, one key figure will remain constant: Mark Rushbrook. He will continue to lead as the global director, ensuring a seamless transition that balances both racing and road car operations.

New Name, New Logo, New Excitement!

With the introduction of a new name and logo, anticipation is building! Stay tuned for more thrilling updates as we approach the Dakar Rally in January 2026.