Understanding Market Share: A Key Metric

Market share is calculated differently for pass-catchers and running backs. For wide receivers and tight ends, it's the proportion of targets a player receives relative to total team pass attempts. For running backs, it's their touches divided by total team plays from scrimmage. This straightforward approach can be a game-changer for identifying players to scoop up on waivers or target in trades.

Top Running Backs to Consider

With Isiah Pacheco sidelined, the landscape for running backs opens up. Carson Steele emerges as a premier option, with necessity driving demand. I advise going all-in on Steele as your top bid — he may be the best chance you have to fill the gap left by Pacheco.

De'Von Achane’s impressive 39% market share seems unsustainable as he navigates the challenges of higher-level competition. His college performance was stellar, but the odds are against him sustaining this workload. Even with Raheem Mostert’s potential return, the uncertainty around Tua Tagovailoa's health means defenses could stack against the run, further complicating Achane’s outlook.

Ty Chandler also stands out as a valuable waiver wire target. Playing behind an injury-prone running back, he could find himself with ample opportunities to shine. I would recommend allocating around 25% of your Free Agent Acquisition Budget (FAAB) on him.

Key Wide Receivers on the Radar

On the receiver side, Malik Nabers’ market share at 64.3% is remarkable, but caution is advised in interpreting this statistic due to the context of his team's overall performance.

Rob Gronkowski and tight ends like Hunter Henry are orders of magnitude more valuable than we once thought, particularly as Henry boasts a 44.4% market share in a light passing offense, despite facing challenging fixtures ahead.

Chris Olave’s No. 5 ranking might seem disappointing, but anticipate a rebound as the Saints’ passing game awakens. After a slow start, Jaxon Smith-Njigba's upward trend shows promise heading into Week 3 against Miami.

Quentin Johnston, despite volume concerns, should not be overlooked on the waiver wire. Given his performance, you could expect to spend about 15% of FAAB to secure him.

Undervalued Players to Watch

Undervalued players like George Kittle may see an uptick in targets and involvement in the wake of Deebo Samuel's injury. Kittle’s unparalleled efficiency makes him a must-have in any fantasy roster.

Contrarily, avoid falling for the recent performance of Calvin Ridley after his two-touchdown game; those were more serendipitous than sustainable. Also, be patient with Garrett Wilson, who will likely improve as Aaron Rodgers reintegrates into the lineup.

Finally, remember Jameson Williams' potential; despite his low-market share ranking, his volume could lead to breakout performances as he further establishes his role.

Conclusion

In summary, this week's waiver wire is overflowing with potential breakout players. Stay proactive, prioritize wisely, and you might just find the game-changing roster additions that will drive your fantasy team to success. Keep your bids sharp and your strategies sharpener!