Introduction of the GFX ETERNA Camera

In a stunning announcement that’s bound to send ripples through the filmmaking community, FUJIFILM Corporation has revealed plans to launch its first dedicated filmmaking camera, the “FUJIFILM GFX ETERNA,” slated for release in 2025. This camera promises to elevate the art of visual storytelling, boasting a large format sensor, the GFX 102MP CMOS II HS, which is approximately 1.7 times larger than traditional 35mm sensors. With this cutting-edge technology, filmmakers can expect to capture breathtakingly rich, true-to-life visuals and enjoy enhanced flexibility during post-production processes.

Evolution in Filmmaking

As the world of filmmaking continues to evolve, FUJIFILM has transitioned from producing photo cameras to embracing the demands of video production. This evolution is marked notably by the introduction of the GFX ETERNA, a move that FUJIFILM executives have teased in interviews and discussions over the past few months. Recent audience polls indicated a tremendous appetite for FUJIFILM's entry into the cinema camera space, affirming the excitement surrounding this impending release.

Official Unveiling at InterBEE 2024

The official unveiling of the GFX ETERNA will take place at the upcoming InterBEE 2024 media and entertainment exhibition in Japan, running from November 13th to 15th. At this prestigious event, the camera will be showcased as a reference exhibit, allowing industry professionals a first look at its innovative features.

Advanced Technology and Image Quality

Taking a closer look at the technology behind the GFX ETERNA, it will utilize the powerful X-Processor 5 engine, which alongside the sensor ensures exceptionally high image quality, reaching an astounding 102 million pixels. This technology has already garnered acclaim in the FUJIFILM GFX100 II, setting the stage for the new camera’s capabilities.

Fujifilm's Legacy in the Film Industry

Fujifilm's reputation in the film industry runs deep, with a history spanning nearly a century. Since its inception in 1934, the brand has been at the forefront of photographic technology, evolving from traditional film production to digital innovation. The legacy includes the celebrated ETERNA series motion picture film and a range of cinema zoom lenses like the Premista and ZK Cabrio series. Their latest venture into the GFX series of mirrorless digital cameras has already made waves, paving the way for advancements in video production intertwining still photography and filmmaking.

Power Zoom GF Lens Development

In addition to the GFX ETERNA, FUJIFILM is concurrently developing a power zoom GF lens designed specifically for this G mount camera. This lens is anticipated to feature an actual focal length of 32-90mm, further enhancing the creative possibilities for filmmakers.

Conclusion: A New Era of Cinematic Artistry

As excitement builds for the potential of the GFX ETERNA, one thing is certain: FUJIFILM is poised to redefine film production. With groundbreaking technology and a commitment to quality, this new camera aspires to be more than just a tool; it aims to inspire a new era of timeless cinematic artistry. Are you ready to experience filmmaking like never before?