Introduction

As the holiday season approaches, many may find themselves grappling with feelings of loneliness or stress, especially during family gatherings or while managing the pressures of the season. Thankfully, there’s a lifeline available to help uplift spirits.

About the 'Be Loving' Campaign

In an innovative initiative, Western States Lodging and Management, based in South Jordan, has launched the 'Be Loving' campaign, which includes a free hotline designed to provide callers with uplifting and motivational messages. While this hotline may not address the deeper issues behind these feelings, its purpose is clear: to offer a comforting voice of positivity when it feels most elusive.

Mission Statement

Jennifer Knecht, the company's chief revenue officer, explains, "It's not every day you hear of a real estate company creating a hotline like this. However, this campaign aligns with our mission of 'serving you like family.' We aim to impart love to those who need it, as part of our 'personal touch' culture, fostering genuine human connections."

The Loneliness Epidemic

This initiative comes at a critical time. In 2023, U.S. Surgeon General Dr. Vivek Murthy declared loneliness to be an epidemic affecting a staggering portion of the adult population. According to his office, nearly half of American adults report experiencing loneliness, which has dire impacts on both personal and societal health.

Health Risks Associated with Loneliness

In his advisory, Dr. Murthy noted, "Loneliness is far more than just a bad feeling; it is associated with significant health risks, including cardiovascular disease, depression, and even premature death." He emphasized that being socially disconnected can affect individuals similarly to smoking up to 15 cigarettes a day.

Community Engagement and Programs

In response to this crisis, Western States Lodging and Management has not only established the hotline but has also engaged its 5,000 employees across various locations through community involvement. Their 'Be Loving' campaign encourages acts of kindness, exemplified by unique programs such as “reverse adoption,” where seniors in their facilities partner with local youth to partake in festive activities together.

Support for Foster Families

Additionally, the campaign offers respite for foster families, providing complimentary stays at their hotels, aimed at fostering connection and support during challenging times.

Hotline Accessibility and Call to Action

The hotline is accessible to anyone in need of encouragement or those wishing to spread positivity by leaving their own inspirational messages. The pressures of shopping, family visits, and holiday planning can lead to heightened stress; spreading kindness can help ease these burdens.

Final Thoughts and Encouragement

Knecht emphasizes, "It's vital to take a moment to listen to a kind message and then pay it forward. Sometimes, stepping back and embracing a moment of positivity can significantly brighten someone else's day."

So, if loneliness, anxiety, or stress have been weighing you down, remember that help is just a call away. And in a season that often highlights isolation, the 'Be Loving' campaign reminds us all of the power of connection and kindness. Don’t hesitate to reach out—together, we can combat loneliness and spread love this holiday season!