HONG KONG, CHINA - On December 5, Dior Parfums, a prominent name under the LVMH Beauty umbrella, launched an enchanting pop-up event dubbed the 'Ball of Dreams' in collaboration with The Shilla Duty Free at Hong Kong International Airport. This immersive experience, which will run until January 8, 2024, merges breathtaking retail theatre with sophisticated design, inspired by the grandeur of Château de Versailles and Christian Dior’s passion for lavish costume balls.

At the heart of the event, a magnificent 5.2m-tall Dior Christmas tree, adorned with gold accents and showcasing iconic fragrance and beauty products, stands as a festive welcome in the Central Concourse. This glittering tree pays homage to Louis XIV’s legacy, symbolically featuring the sun, a prominent emblem of his reign.

Adding to the holiday allure, Dior has unveiled its first-ever perfumes and cosmetics boutique at the airport. Spanning 98 square meters, the boutique proudly displays a comprehensive trio of offerings: fragrance, makeup, and skincare. Notable among these is La Collection Privée, an exclusive range of artisanal perfumes reflecting the brand’s haute couture roots.

Travelers can indulge in personalized skincare services at the boutique, including tailored facial treatments specially designed to enhance facial contours and the delicate skin around the eyes. Options like the 20-minute skin profiling session or the luxurious 10-minute Dior Prestige facial provide a completely bespoke experience, amplifying the sense of luxury.

An Exquisite Holiday Collection

Dior’s 'Ball of Dreams' holiday collection, artfully crafted in tandem with renowned Italian artist Pietro Ruffo, showcases intricate motifs originating from the opulent Château de Versailles. Design elements, such as the sun and fleur-de-lis—drawn from the palace's gilded gates—are elegantly illustrated in the collection's packaging, enticing travelers to take home a piece of this lavish aesthetic.

The dedicated Dior pop-up in East Hall South features not only the holiday collection but also an array of exclusive gifts, including limited-edition makeup selections, the exquisite 30 Montaigne Advent Calendar, and the enchanting J’adore Music Box. Each gift can be further personalized with unique engraving options, bespoke ribbons, and greeting cards, enhancing the thoughtful gesture of gifting.

Dior’s signature gift boxes are adorned with opulent white ribbons paired with gold trim and tied in a variety of elegant bows, each featuring Christian Dior’s iconic gold star. Customers are invited to personalize their gift ribbons with four gold charms representing key symbols of the designer's legacy: a star, bee, sun, and the initials ‘CD,’ along with a chic personalized gold luggage tag.

Gifting Elevated to New Heights

This holiday season also marks the re-launch of Dior’s coveted 30 Montaigne Advent Calendar, a delightful tribute to the House’s prestigious Parisian address. The calendar's exterior is embellished with shimmering gold Christian Dior initials, while the interior conceals 24 luxurious surprises—from perfumes to skincare essentials, including the woody-scented Bois des Rêves candle. After the holiday celebrations, the elegantly designed drawers can be repurposed as chic jewelry boxes.

Meanwhile, the stunning J’adore Music Box, wrapped in white and gold, encases the Dior J’adore L’or perfume. A whimsical turn of its key unleashes a delightful spectacle of miniature J’adore bottles dancing to a bespoke melody, exemplifying the brand's commitment to luxury and creativity.

Dior's Creative & Image Director for Makeup, Peter Philips, has curated a holiday look that draws inspiration from the grand soirées of Versailles. This look features striking ruby red, luxurious burgundy, and radiant gold hues, complete with two limited-edition Diorshow 5 Couleurs eyeshadow palettes adorned with Ruffo’s artistic take on Versailles motifs.

Catherine Sauvage, Managing Director of LVMH Beauty Travel Retail Asia Pacific, expressed excitement over the launch: “The Ball of Dreams from the House of Dior welcomes the festive season with elegance and sophistication. Together with The Shilla Duty Free, we’re bringing the magic of Versailles’ masquerade balls to life, offering travelers an unparalleled gifting experience during the holiday season.”

Echoing this sentiment, Danny Lee, Managing Director of Shilla Duty Free Hong Kong, hailed the collaboration as a celebration of exceptional luxury and exclusive offerings designed to embody the joy of this festive time of year.

Don’t miss out on experiencing this unique holiday extravaganza—Dior's 'Ball of Dreams' awaits at Hong Kong International Airport! ✈️✨