Endorsement Deal on Hold

In a dramatic turn of events, the endorsement deal between Kim Soo Hyun and cosmetic brand Dinto has been put on indefinite hold following serious allegations regarding the actor's past relationship with late actress Kim Sae Ron. The allegations suggest that their relationship lasted for six years, starting when Kim Sae Ron was still a minor, raising significant concerns among fans and stakeholders alike.

Initial Response from Dinto's CEO

Dinto's CEO, Ahn Ji Hye, initially expressed a cautious approach towards the controversy on March 10th KST. She stated, "For now, I plan to trust and wait. Rather than being swayed by uncertain claims, I want to focus on what I can and must do." However, mounting backlash led Ahn to reassess her stance and issue a more formal and contrite statement.

Apology and Accountability

In her latest communication, Ahn apologized for any confusion caused by her earlier remarks. “I sincerely apologize for the confusion and discomfort caused by my previous message," she said. "I take full responsibility for any misunderstandings that arose from my words.” She emphasized that Dinto's team is actively reviewing the situation before making any final decisions.

Impact on Promotions

In light of the serious nature of the allegations, all scheduled promotional activities involving Kim Soo Hyun have been paused as Dinto seeks to understand the full context of the situation. Industry insiders speculate that this pause could have significant ramifications for both the brand and the actor, potentially altering endorsements and sponsorships across the board.

Looking Ahead

As fans and followers await further developments, the question remains: How will this controversy impact Kim Soo Hyun’s career and the reputation of Dinto? Stay tuned as we continue to monitor this unfolding story!