Cracker Barrel's New Logo Sparks Controversy

Cracker Barrel is under fire after unveiling a new logo and modernizing its restaurants, leading to a backlash from consumers and activists alike. Central to the controversy is board member Gilbert Davila, whose extensive background in diversity, equity, and inclusion (DEI) has prompted criticism as some believe it reflects a shift away from the brand's traditional values.

Gilbert Davila's DEI Legacy

Davila, who joined Cracker Barrel’s board in July 2020 and holds significant shares in the company, has been called out by conservative activist Robby Starbuck. In a recent video, Starbuck asserts that the changes at Cracker Barrel are part of a long-term agenda to align with far-left ideologies, suggesting that Davila's qualifications for his position stem from his experience running DMI Consulting, a firm he founded that focuses on multicultural marketing and DEI strategies.

Consumer Backlash Over New Design

The new logo replaces the iconic image of a man leaning against a barrel with simple text, leading many long-time customers to question the restaurant's direction. This change, coupled with a redesign that moves away from the classic American aesthetic, has sparked outrage among fans who feel the brand is abandoning its roots.

Political Commentary and Corporate Values

Starbuck's critique goes beyond superficial changes, pointing to Cracker Barrel’s participation in LGBTQ pride events and aggressive DEI hiring practices. He argues that such moves reflect a broader cultural shift that disregards the values cherished by many of its traditional customer base.

Davila's Marketing Background

In addition to his role at DMI Consulting, Davila's resume includes significant positions at major corporations like Disney, where he was the vice president of global diversity and multicultural market development. He has also held marketing roles at Sears and Coca-Cola, showcasing a career dedicated to embedding multicultural perspectives in corporate operations.

The Cultural Implications

Starbuck concludes that the uproar over Cracker Barrel's logo is emblematic of a deeper frustration among many Americans. "The American people are sick of having our culture and heritage stripped from us," he stated, highlighting how such changes could represent a broader cultural war happening within corporate America.