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COMAC Makes Bold Moves in Southeast Asia: New Offices Open in Hong Kong and Singapore

2024-11-05

Author: Wei

COMAC Makes Bold Moves in Southeast Asia: New Offices Open in Hong Kong and Singapore

In an ambitious expansion effort, the Commercial Aircraft Corporation of China (COMAC) has recently inaugurated two new offices in Hong Kong and Singapore, marking a significant enhancement of its operational footprint in Southeast Asia. This strategic initiative is a clear indication of COMAC's commitment to establishing a robust support infrastructure for its aircraft and enhancing customer services and technical support throughout the region.

Strengthening Ties in the Asia-Pacific

On October 28, COMAC celebrated the launch of its Asia-Pacific Office in Singapore, an event attended by key figures, including the Chinese Ambassador to Singapore, Cao Zhongming, and senior representatives from both governments. The Singapore office is designed to serve as a pivotal hub for sales and technical services, focusing on introducing COMAC's ARJ21 and C919 models to Southeast Asian airlines. Board Director Tan Wangeng emphasized the importance of being geographically close to clients, stating, “This proximity enables us to provide comprehensive service and support, driving innovation in the global aviation sector.”

The Southeast Asian market is critical to COMAC's international ambitions. Currently, TransNusa Airlines in Indonesia operates the ARJ21, having received three units to date. Recently, the airline inaugurated the longest commercial route flown by the ARJ21, connecting Manado and Guangzhou, demonstrating the aircraft’s capacity to support extensive regional travel.

COMAC's activities in the region have been gaining momentum, evidenced by its flight demonstrations in Hong Kong’s picturesque Victoria Harbour last December, which drew considerable public interest. Additionally, the C919 and ARJ21 were showcased at the Singapore Airshow earlier this year, further solidifying COMAC's presence and appeal within the region.

Customer Service Takes Center Stage in Hong Kong

Only two days after the Singapore office fittingly opened its doors, a Customer Service Office was launched in Hong Kong, on October 30. This event brought together representatives from the Hong Kong and Chinese governments alongside Li Ling, COMAC’s VP and the Chairwoman of COMAC Customer Service Company. This office aims to bolster after-sales support for clients in both Southeast Asia and China, enhancing the service network that COMAC has developed.

A noteworthy collaboration was also established on the day of the Hong Kong office opening, as COMAC’s Shanghai Aircraft Customer Service Co., Ltd. signed a memorandum of understanding (MOU) with Hong Kong Aircraft Engineering Company (HAECO). This partnership will elevate maintenance services for COMAC’s aircraft, ensuring better support for both the ARJ21 and C919 through improved maintenance capabilities and expertise. Richard Kendall, CEO of HAECO, expressed optimism about this collaboration, highlighting their commitment to enhancing service for COMAC’s clientele.

Implications for the Future of Aviation in Southeast Asia

With the launch of these strategic offices in Hong Kong and Singapore, COMAC is solidifying its commitment to enhancing its international presence and service quality across Asia. This dual-office strategy not only underscores COMAC's confidence in Southeast Asia’s market potential but also reflects a broader ambition to integrate its aircraft into the local aviation landscape. As regional economies continue to grow, COMAC's presence could play a vital role in advancing China's aviation manufacturing capabilities and contribute positively to the economic development of the area.

This bold expansion could well be the turning point that elevates the competitive landscape of Southeast Asia’s aviation industry, paving the way for increased collaboration and innovation. Will COMAC’s aggressive strategy lead to a new era of aviation partnerships in the region? Only time will tell!