Canon Resurrects an Iconic Pocket Camera for a New Era

In a surprising move that’s capturing the attention of both photography lovers and social media influencers alike, Canon is reintroducing its popular PowerShot Elph 360 HS A from 2016. With a celebrity endorsement from stars like Kendall Jenner and Dua Lipa, this once-classic point-and-shoot is making a comeback in 2025, albeit with a few eyebrow-raising changes.

The Same Specs, But a Higher Price Tag!

While the Elph 360 HS A retains its original 20.2-megapixel CMOS sensor, 12x optical zoom, and 1080p video capabilities, it’s now priced at $379—up from just $210 at its initial launch! What’s even more bewildering is the switch to microSD cards, abandoning the traditional full-size SD format. Plus, this revamped model will only be available in black or silver—farewell to the colorful purple option.

What Happened to the Features?

Despite the nostalgic revival, several features have mysteriously vanished. The new iteration lacks Wi-Fi image transfers and direct printing capabilities, making it somewhat of a step back in technology. But perhaps Canon isn’t too concerned, as the trend of point-and-shoots among younger generations continues to rise.

Why the Price Surge?

At first glance, it seems counterintuitive for Canon to hike prices while scaling back features. However, the buzz surrounding the original model has ignited a viral interest, leading to increased demand. Many enthusiasts still seek out the original model, often facing inflated prices from resellers.

Will the Hype Last?

Authorized Canon dealer B&H Photo currently lists the old model for $359.99, though it’s frequently out of stock, indicating high demand. But can Canon keep the momentum going? As youthful creatives explore photography's nostalgic roots, it will be fascinating to see how this influential brand navigates the viral trend. If the new 360 HS A becomes mainstream and easily available, will it strip away its exclusivity, reducing its appeal?

Time Will Tell!

As the digital camera resurgence continues, only time will tell whether the Canon PowerShot Elph 360 HS A will be celebrated as a revitalized classic or fade into obscurity—like many fads before it. Get ready to capture those candid moments, but remember: it’s all about the 'flex'!