Plan B Takes a Bold Step Across the Pond

In an exciting twist for the entertainment industry, Brad Pitt's production powerhouse, Plan B, has officially launched its European subsidiary. Based in the vibrant city of London, this new branch aims to amplify the company's footprint on the continent, promising a wealth of premium-tier series.

Ed Macdonald: The Visionary Leading the Charge

Entrusted with this ambitious project is Ed Macdonald, a seasoned executive recognized for his pivotal role in the critically acclaimed Netflix series, "Baby Reindeer." His appointment is set to elevate Plan B's already impressive catalogue, tapping into the UK and Europe's rich storytelling landscape.

Expanding Ambitions: More Than Just Productions

Plan B Europe is not just about increasing production numbers. It represents a strategic move to deepen co-productions and explore innovative financing avenues in a region that's seen as a bridge between American and European entertainment industries. The synergy between Plan B and Mediawan, its France-based parent company, showcases their commitment to creating captivating content that resonates globally.

What Industry Leaders Are Saying

Highlighting the importance of this development, Mediawan's CEO Pierre-Antoine Capton emphasized the launch as a 'key milestone' in their growth strategy, reinforcing the European DNA of their group. He lauds Plan B’s commitment to excellence in storytelling and production.

Macdonald's Vision for the Future

Expressing his excitement for this new chapter, Macdonald stated that he looks forward to collaborating with Pitt, Gardner, and Kleiner, known for their knack for diverse and impactful narratives. He emphasized his passion for building upon Plan B's legacy, aiming to craft vivid, high-quality television alongside some of the world's best storytellers.

What This Means for Viewers

With this expansion, fans can anticipate a wave of innovative storytelling from one of Hollywood's top production companies, poised to unveil a string of new series that captivate audiences worldwide. As Plan B sets its sights on Europe, the future looks bright for both the company and its viewers.