**Book Review: Graydon Carter’s ‘When the Going Was Good’ – A Journey Through an Era of Magazine Glory**

**Title:** When the Going Was Good: An Editor’s Adventures During the Last Golden Age of Magazines

**Author:** Graydon Carter, with James Fox

In an age where print media seems to be fading into obscurity, Graydon Carter’s memoir, “When the Going Was Good,” offers a nostalgic journey through the glamour and chaos of magazine culture during its zenith. Alongside cultural icons like Lorne Michaels and Keith McNally, both of whom are also chronicled in new books, Carter's narrative stands out as a testament to an era that many view as the golden age of magazines.

At 75 years old, Carter's reflections detail a remarkable transition from a Canadian hockey-playing boy to the influential editor of Vanity Fair and cofounder of the cutting-edge Spy magazine. Carter's story unfolds across two intertwined themes: personal triumph and the extravagance of high society. The memoir not only highlights a compelling underdog story but sketches out the decline of modesty in a landscape filled with opulence.

Readers may find themselves both entertained and slightly uncomfortable, as Carter weaves tales of indulgences—think bespoke suits, vintage cars, and exclusive parties—that invite criticism reminiscent of D.H. Lawrence’s disdain for the upper crust. While Cardinal Carter’s lavish experiences could cause some to feel a pinch of envy or resentment, his engaging storytelling and sharp observations manage to keep the reader riveted.

However, it’s crucial to acknowledge a few notable drawbacks. The prose, while clear, lacks the rich irony and sophistication that marked Carter’s earlier work at Spy. Moreover, introspective moments feel scarce, resulting in a memoir that is more about external achievements than personal revelations. Surprisingly, Carter sidesteps a discussion on his iconic hairstyle, notably reminding us of its place within his brand.

Carter’s entrance to New York City in 1978 marked the beginning of a significant journey; he joined Time magazine after transitioning from the University of Ottawa. Although initially part of the mainstream media, he hungered for more than institutional acknowledgment. His bold decision to co-found Spy in 1986 marked the evolution of media satire, offering a clever blend of humor and hard-hitting journalism—a cocktail that would capture the essence of the city’s elite.

Spy magazine became a cultural touchstone, revered for its smart humor and biting commentary, which often aimed directly at the upper echelons of society. Through witty quips and cleverly crafted criticisms, Carter and his team defined a generation of journalism that would resonate for decades.

While Spy eventually faced financial hurdles and was sold in 1990, Carter’s luck soon turned. After a brief stint of uncertainty, he was offered the chance to edit either The New Yorker or Vanity Fair, ultimately choosing the latter and making it a household name over his significant 25-year tenure. Here, he transformed the magazine into a prestigious platform for incisive storytelling and high-profile journalism.

His editorial approach was commendably thorough; he even standardly banned certain tired phrases from the magazine’s lexicon, aiming to elevate the quality of the written word and maintain a distinct voice. His ability to attract time-honored writers and maintain an impressive budget became a defining feature of his leadership, producing memorable stories that positively shaped national conversations.

Beyond the glamour of Vanity Fair’s pages, Carter also saw the inner workings of high society. Through insightful anecdotes of publishing luminaries and Hollywood icons, such as Dominick Dunne, he provides a vivid portrait of cultural life, juxtaposed with his often comical encounters with powerful figures, notably Anna Wintour. Their complicated relationship, laden with rivalry and respect, adds a dose of intrigue to his narrative.

As Carter reflects on his life, he confronts controversies and challenges without losing his sense of humor. However, he offers little in terms of personal depth regarding his three marriages and five children, suggestively choosing to focus on the glamorous chaos that often envelops the world he inhabited.

Graydon Carter’s “When the Going Was Good” is more than just a memoir; it’s a celebration of a vibrant era in media history, enriched with insight, humor, and reflection on class and celebrity. While it captures the essence of a bygone age, it also serves as a poignant reminder of the shifts in journalism and cultural commentary that have since taken place. If you’re yearning to relive the opulence and excitement that defined an extraordinary chapter in magazine history, be sure to check out this captivating read that promises not only nostalgia but valuable lessons on the nature of ambition and success.