As the offseason heats up, Bills running back James Cook has firmly established himself at the center of discussions for the team. After an explosive 2024 season where he tied a franchise record with 16 touchdowns, he's now eyeing a lucrative new contract.

Cook isn’t shy about his ambitions. Just ahead of the NFL Combine in February, he hinted through social media that he’s seeking around $15 million annually. Since then, the Bills have secured extensions for four players who are also heading into free agency in 2026.

These extensions included crucial team players like cornerback Christian Benford, defensive end Greg Rousseau, linebacker Terrel Bernard, and wide receiver Khalil Shakir. Despite entering training camp without a new deal, Cook is committed, showing up to practice ready to perform.

In a candid exchange during camp, Cook stated, "We have talks. I’m never going to give up. I deserve what I want, what I need. It’s going to eventually happen." When pressed on his confidence regarding a new deal, he added, "However it happens, it’s going to get done, wherever it happens."

Cook has expressed a desire to finish his career with the Bills and has maintained a positive relationship with the organization. Yet, his comments suggest he might be open to changes as the 2025 season approaches. A day earlier, Bills GM Brandon Beane shared his thoughts on the situation, expressing his admiration for Cook and the importance of managing the team’s salary cap effectively.

While some speculated Cook might hold out, he dismissed the idea, emphasizing his commitment to the team: “It’s my job. I’ve got to participate so I won’t get fined. I’m here to earn what I’ve got to go get.” He noted this participation not only reinforces his dedication but also gives him leverage.

One challenge Cook faces is his limited three-down usage despite his standout season. The Bills often rotated their running backs—Cook, Ray Davis, and Ty Johnson—resulting in Cook playing less than 50% of offensive snaps. For 2025, his goal is to showcase his capability on all downs.

"I feel like I can do it and I am going to do it," he asserted. "I want to be more involved in the pass game, and I’m ready to prove I can handle all three downs."

As both Cook and the Bills seem entrenched for now, there’s still hope for a continued partnership. Beane expressed optimism about seeing Cook at next year’s training camp representing the team colors.

Cook’s journey is one to watch as we delve deeper into the offseason, with both sides keen on keeping this rising star in Buffalo.