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BFI Chair Jay Hunt Sounds Alarm Over Protectionist Threats to UK Film Industry Following Trump's Return
2025-01-28
Author: Ying
Introduction
In a pressing call for action, Jay Hunt, the Chair of the British Film Institute (BFI), emphasized the need for the UK film and television sector to remain vigilant against the dangers of complacency amid rising protectionist rhetoric from the renewed Donald Trump administration.
Valuation and Potential Risks
Highlighting the importance of continued investment, Hunt warned that with the UK film industry valued at approximately £4.2 billion ($5.2 billion), there exists a risk of stagnation if stakeholders believe that current success levels are as high as they can reach. "There is a danger that we assume this is where the industry will settle," Hunt articulated during a UK parliamentary inquiry focused on high-end television and film productions.
Regulatory Challenges and Co-Financing Declines
She reflected on the increasingly challenging regulatory environment in Europe and the U.S.'s emerging protectionist stance under Trump, which seems poised to affect collaborations between British and American filmmakers. Hunt noted a concerning trend that American co-financing for productions in the UK has significantly dwindled, although she acknowledged that this issue was developing even before Trump's recent return to power.
Concerns Over Future Dealings
In a recent meeting with UK Prime Minister Keir Starmer, Trump did not address tariffs, which raises questions about future dealings between the two nations in the film industry.
Experience and Role of Jay Hunt
Since stepping into her voluntary role as BFI Chair last year, Hunt has brought vast experience to the table, having previously helmed three major British networks and currently serving as Apple TV+'s chief in Europe.
Difficulties Facing UK Broadcasters
As UK broadcasters report dire straits, with up to 15 scripted productions facing funding freezes, Hunt seeks to counter the narrative that British networks alone deliver content that resonates with local audiences. "Extraordinary programming is coming from the PSBs, but it also stems from inward investment," she explained, citing successful productions such as *Slow Horses*, *Rivals*, and *Clarkson's Farm*.
Crisis in the Cinematic Landscape
The cinematic landscape is also dire, with Hunt asserting that the UK is “staring down the barrel of a crisis” as nearly half of British cinemas are expected to be unprofitable by year’s end. The Film Distributor’s Association has described this as a "parlous" state. Recently, the Prince Charles Cinema in Soho launched a petition for support amid lease negotiations, quickly gathering nearly 15,000 signatures.
BFI's Discussions with Government
In response to these crises, the BFI is in discussions with the UK government about initiating capital investments for deteriorating cinemas and securing grants for sustainability and business development. Emphasizing the cultural significance of cinema, Hunt stressed the importance of protecting this art form, particularly for lower socioeconomic groups who often rely on such cultural engagements.
Tax Relief and Market Share Concerns
Partnering with Hunt, BFI CEO Ben Roberts also acknowledged the promising yet insufficient 40% indie film tax relief introduced last year, which, while encouraging investment, does little to alleviate the current cinema crisis. He highlighted the promotional potential of British cinema, noting that local films average only a 9% market share, a stark contrast to France's 40% and Italy's 25%.
Celebrating British Film and Media Attitudes
To counteract this trend and revive the pride in British cinema, Roberts announced plans for a notable celebration of British film as the BFI approaches its centenary. This initiative aims to showcase the rich and diverse heritage of UK cinema to both domestic and international audiences.
Critique of Media Narratives
However, Roberts didn’t shy away from criticizing the media for its often pessimistic portrayal of the British box office situation. He expressed frustration over contradictory narratives that fluctuate between tales of collapse and resurgence, stating, "This exhausting narrative rattles everyone’s confidence."
Inquiry and Future Advocacy
Both Hunt and Roberts addressed the high-end TV and film inquiry led by the Culture, Media & Sport Committee, a pivotal platform involving contributions from various industry leaders, including renowned filmmakers and producers. As the inquiry resumes following delays caused by the recent general election, the BFI's leaders are determined to advocate for a vibrant and sustainable future for the UK film industry in the face of ongoing challenges.