In a startling revelation, Bloomberg has reported that the shiny new iPhone 17 Pro and iPhone Air models showcased at Apple Stores have already started showing signs of scratches and scuffs!

According to the French blog Consomac, the scratches are particularly noticeable on darker hues, especially the iPhone 17 Pro and Pro Max in the striking Deep Blue, as well as the iPhone Air in the sleek Space Black.

So, what's behind this unsettling issue? The iPhone 17 Pro models are crafted with an aluminum unibody design, complemented by a glass-like Ceramic Shield on the back. In contrast, the previous iPhone 16 Pro models boasted a more robust titanium frame paired with a glass back, which generally offers better scratch resistance.

Even the iPhone Air, which also features a titanium frame and a Ceramic Shield back, is not immune, as visible scratches have been reported on its Space Black finish.

While it's worth noting that display models in stores may not be treated with the same care as personal devices, this is still a crucial reminder for potential buyers to handle their new devices with caution. Until more information surfaces about how widespread this issue is, it's best to take extra care with those stunning new colors!