A relaxing day at the beach turned into a spectacle of frustration for one traveler after spotting an eye-catching sky advertisement soaring over the waters of Ocean City, Maryland.

The frustrated beachgoer took to Reddit's r/Anticonsumption subreddit to share the alarming trend, sparking outrage among users who lamented the relentless encroachment of advertising into every facet of modern life.

"Saw someone complaining about boat ads at the beach," the original poster quipped, adding, "May I introduce you to sky ads?" The term has quickly gained traction as more beachgoers report similar experiences.

Images circulating on social media, particularly on Reddit and TikTok, show digital billboards being towed by boats—some as large as barges—gliding across tranquil waters, turning serene beach days into commercialized chaos.

But the trend isn't limited to beaches. Whether you're stuck in traffic, fueling up your car, or headed to class, an avalanche of advertisements seems to follow you everywhere.

In the U.S., spending on advertising soared 5.6% last year, reaching a staggering $360 billion, and that figure doesn't even account for political ads. This frenzy of promotion contributes to a consumer culture that relentlessly pushes for the latest and greatest products.

The manufacturing processes behind these products are also devastating for our environment, accounting for about 20% of global carbon emissions and a significant portion of the world's energy consumption. Plus, they contribute endlessly to plastic pollution.

Organizations like Purpose Disruptors have devised metrics such as "advertised emissions" to quantify the environmental impact of advertising-related sales. In 2022, the UK alone produced nearly 230 million tons of these emissions.

Given the stark consequences of consumerism, it's no wonder that users on r/Anticonsumption are voicing their discontent. One commenter humorously noted, "I've heard of carrier pigeons, but this is too much." As sky ads continue to invade our spaces, the question remains: How much advertising is too much?