Technology

Apple's Major Shake-Up: The Inside Story of Siri's Struggle and Redemption

2025-04-10

Author: Wei

Last month, Apple faced a significant internal upheaval centered around its virtual assistant, Siri, largely resulting from delays in much-anticipated updates. A comprehensive report from The Information sheds light on the drama unfolding behind the scenes and the current status of Siri.

Leadership Woes Behind Apple’s AI Predicament

Wayne Ma’s report dives deep into Apple’s missteps, detailing how the company has seemingly stumbled in its AI endeavors. The report highlights that a combination of Apple’s strict privacy policies and a lack of effective leadership has impeded the progress of Siri.

According to over half a dozen former employees from the AI and machine learning team, the issues can be traced back to inadequate leadership, particularly criticizing Robby Walker for his reluctance to innovate or take risks in advancing the voice assistant.

The AI group’s lackadaisical culture has even earned a rather humorous moniker: ‘AIMLess’—a clear indication of dissatisfaction among Apple's engineers regarding the future direction of their AI projects.

Unveiling Features that Weren’t Even Ready