Technology

Apple's Ad Drama: Another One Bites the Dust!

2025-06-23

Author: Ting

In a surprising turn of events, Apple has yanked yet another ad from its lineup, just one day after its launch! This latest removal marks the fourth controversial ad to be taken down in just over a year, according to the savvy folks at MacRumors.

The nearly eight-minute clip, dubbed "The Parent Presentation," showcased comedian Martin Herlihy dishing out tips to students on how to persuade their folks to invest in a Mac. However, the ad, which debuted on a Friday, mysteriously vanished from both YouTube and Apple's college student webpage by Saturday, leaving many puzzled.

To enhance the campaign, Apple also rolled out a companion 81-slide presentation template, boasting "45 undeniable reasons why a Mac is essential to college," which continues to be available for eager parents and students alike.

This isn't the first time Apple has faced backlash over its advertising choices. Recall last May, when the tech giant had to apologize for its "Crush!" ad — a bizarre commercial featuring a hydraulic press that crushed various creative items only to reveal the new iPad Pro. The bizarre concept backfired, leading to widespread criticism that ultimately forced Apple to pull it from TV and YouTube.

And it didn’t stop there! Months later, Apple took down the "Out of Office OOO" ad that depicted a group of coworkers on a business trip in Thailand. It faced fierce backlash for using outdated stereotypes about the country.

Most recently, in March, they withdrew an iPhone 16 ad featuring Bella Ramsey from "The Last of Us," which showcased an ambitious AI-enhanced Siri with futuristic features that aren't available yet, raising eyebrows over its misleading implications.

As for "The Parent Presentation," the exact reason for its swift removal remains a mystery. Social media users have dubbed it “cringe-worthy” and questioned its target audience, but until Apple provides clarity, we're left wondering what went wrong.

The Verge has reached out to Apple for a comment, but as of now, it's radio silence from the tech titan. Will they clarify, or has this ad drama simply become part of Apple's evolving marketing saga?