Technology

Apple Unveils iPhone 17 and New Devices: Highlights from the 'Awe Dropping' Keynote

2025-09-11

Author: Wei

Apple's Latest Innovations Have Arrived!

Apple wowed fans in Cupertino this week at its highly-anticipated "Awe Dropping" keynote, unveiling an exciting lineup that includes the brand-new iPhone 17 series, Apple Watch Series 11, Apple Watch Ultra 3, and AirPods Pro 3.

iPhone 17 Series: A Game Changer!

The hour-long presentation kicked off with the introduction of the standard iPhone 17, priced at $799, boasting a slick 120Hz ProMotion display, an upgraded front-facing camera, and the powerful A19 chipset. But the real star of the show was the $999 iPhone Air, touted as Apple's thinnest and lightest smartphone yet.

Featuring Apple's new A19 Pro chip, the iPhone Air sports a simplified design with just one camera sensor that maximizes its compact size. Fans are already buzzing about its streamlined craftsmanship.

Meanwhile, the Pro and Pro Max models, starting at $1,099 and $1,199 respectively, showcase a redesigned back cover with an enhanced camera visor and a unique cooling system that boosts performance and prolongs battery life.

The Next Generation of Apple Watches

Apple’s latest wearable tech was another highlight of the event. The Apple Watch Series 11, priced at $399, is positioned as an indispensable health and safety companion. New features include 5G connectivity, fresh watch faces, and an ultra-durable ceramic design.

The $799 Apple Watch Ultra 3 promises to be a game-changer for adventurers, featuring a brighter OLED display, satellite connectivity for emergency messaging, and an impressive battery life lasting up to 42 hours.

For those seeking a more affordable option, the Apple Watch SE 3 offers the latest S10 chip and a new always-on display for just $249, also introducing fast charging capabilities.

AirPods Pro 3: Listening Elevated!

Kicking things off were the much-anticipated AirPods Pro 3, available for $249. These earbuds come with a new multi-port acoustic architecture that significantly enhances sound quality and active noise cancellation.

With a battery life that now extends up to eight hours, these AirPods also include innovative features like Live Translation powered by Apple Intelligence, making them a must-have for both music lovers and those on the go.

Hands-On Looks and Early Buzz

Reviewers at the event have already begun sharing positive experiences, especially regarding the iPhone 17 Pro's camera quality. Additionally, the iPhone Air's durability has been put to the test, passing bend tests with flying colors.

Excited buyers can look forward to pre-order opportunities starting September 12, with devices officially hitting the shelves on September 19.

The Future Looks Bright!

With the introduction of the iPhone 17 and accompanying devices, Apple is reaffirming its commitment to innovation. From high-performance processors to lifestyle-enhancing features, the tech giant is not just keeping pace with competitors but striving to set the benchmarks in the industry.

Stay tuned for more updates and hands-on experiences as we dive into the world of Apple’s latest innovations!