Technology

Apple to Ease Up on MacBook Releases as Intel Struggles

2025-07-11

Author: Ting

In the high-speed world of tech, where every day brings new challenges, the recent news from Intel might just offer Apple a moment to breathe. New CEO Lip-Bu Tan's candid admission that the company is 'effectively cooked' signals major shifts in the industry, particularly for Apple, which is finding itself under less pressure to release new MacBooks on a tight schedule.

Delayed MacBook Pro Launch: What to Expect?

According to noted insider Mark Gurman from Bloomberg, there won’t be a new MacBook Pro until 2026 as Apple opts to take a breather. In past years, Apple typically rolled out new MacBook Airs early in the year followed by Pro models in the fall. However, the upcoming Pro model—rumored to feature an M5 chip—will stick to the design seen since 2021, with the much-anticipated OLED display pushed back to 2027.

Apple's Product Strategy and Upcoming Launches

Apple isn’t completely slowing down its product releases, though. In 2023, the M2 MacBook Pro was released in January, followed by M3 models just in time for Halloween. Now, sources indicate new iPad Air devices with M3 chips might be introduced alongside a refreshed $350 iPad by early 2026, while the iPad Pro could see an upgrade as soon as October.

An Eye on iPhone: No Slowdown Here!

Despite the MacBook changes, Apple seems determined to keep its iPhone timeline intact. A $600 iPhone 17e rumored to follow the iPhone 16e might finally eliminate the notch, embracing the sleek Dynamic Island design. Additionally, the iPhone 17 is projected to launch this fall alongside iOS 26, alongside anticipated updates for the Apple Watch and potentially a more comfortable Vision Pro headset.

Apple's M-Series Chips: A Game Changer?

Since ditching Intel chips for its own ARM-based M-series processors in 2020, Apple has dominated the MacBook performance landscape. But it seems they’ve become a bit too comfortable—many MacBook designs have remained visually unchanged, leading some users to question the value of upgrading. Apple’s decision to end support for older Intel systems further emphasizes their shift away from Intel.

Intel's Struggles: The Wider Context

Meanwhile, Intel has been grappling with the rapid rise of AI and Nvidia's stronghold on the AI chip sector, leading to changes in leadership and a significant workforce reduction. Tan’s remarks to staff about needing agility and smaller operations highlight a long road ahead for the chip giant, once a titan of the tech industry but now struggling to keep pace with evolving demands.

As Apple stands poised to reduce the frequency of its MacBook releases, the tech landscape continues to shift, revealing both challenges and opportunities for every player involved. While the iconic MacBook brand retains its strength, the focus may now shift to innovation beyond just annual refreshes.