Technology

Apple Ramps Up Fight Against ChatGPT: Is Siri on the Chopping Block?

2025-06-02

Author: Chun

Apple's Bold Moves in AI Development

Apple is making waves with ambitious plans to elevate Siri by using sophisticated large language models (LLMs), aiming to transform it into a more conversational and intelligent virtual assistant. At the same time, the tech giant is progressing with its own ChatGPT competitor, potentially reshaping the AI landscape.

Massive AI Models in Testing

Insider reports from Bloomberg’s Mark Gurman reveal that Apple is experimenting with a variety of AI models, ranging in size from 3 billion to a staggering 150 billion parameters. These models are currently under intensive internal testing, showcasing Apple's commitment to competing with the best in AI technology.

The 150 billion parameter model, which primarily operates in the cloud, holds more power compared to its on-device counterparts, which are limited to just 3 billion parameters. Apple’s internal testing tool, aptly named "Playground," suggests that the performance of this behemoth model nearly matches the quality of the latest ChatGPT editions.

Challenges and Philosophical Debates

Despite these technological advancements, Apple faces hurdles, including issues with the model's tendency to 'hallucinate' information—creating inaccuracies or nonsensical outputs. Additionally, Gurman hints at ongoing "philosophical differences" among executives regarding the direction of these projects, although specifics remain undisclosed.

A New Era for Siri?

Past reports have also highlighted initiatives within Apple’s AI offices in Zurich, where teams are crafting a revolutionary software architecture for Siri. This new framework aims to replace the haphazard, hybrid structure that has defined Siri’s functionality until now.

The Future of Siri: Testing a New Chatbot Model

Gurman also revealed that Apple is trialing a chatbot called "Knowledge," designed to scrape and synthesize information from the internet—potentially a significant upgrade for Siri. However, this project, spearheaded by Robby Walker (whose own connection to Siri has recently shifted), continues to grapple with delays similar to those affecting the overall Siri revamp.

What Lies Ahead for Apple?

As Apple navigates these complexities, the timeline for the rollout of these groundbreaking technologies remains ambiguous. With the company likely avoiding detailed launch roadmaps at the upcoming WWDC, there’s a cautious air following past disappointments over unfulfilled promises regarding Apple Intelligence features.

Competition in the AI Arena

Meanwhile, competition is heating up, with Google’s Gemini expected to debut in iOS 26 as a ChatGPT alternative within Siri. Additionally, Apple is reportedly exploring partnerships with Perplexity to integrate their AI services into both Siri and Safari, hinting at a future where Siri may offer diverse AI options.