Technology

AI Is Making Me Money—But Not in the Way You Think!

2025-07-03

Author: Jia

The Surprising Financial Upside of AI Errors

Meet Sarah Skidd, a savvy product marketing manager who’s discovered an unexpected twist in the rise of AI—it's creating new job opportunities for professionals like her. Instead of being sidelined by the technology, Sarah is capitalizing on the mess it sometimes leaves behind.

AI Malfunctions Lead to New Roles

In May, Sarah was hired by a content agency to overhaul AI-generated website copy for a hospitality client. The goal was to save money, but it turned into a disaster. "The text was dull and unengaging—nothing like what you’d expect from a good marketing copy," she recounted.

The Financial Benefits of Fixing AI's Mistakes

With 20 hours of intensive rewriting at a rate of $100 an hour, Sarah took on the task of completely reworking the lackluster content. While many might fret over AI’s growing presence, she remains optimistic: "If you’re good at your craft, you have nothing to fear." Interestingly, Sarah isn’t alone; she's part of a growing community of writers who are now focusing on fixing poor AI outputs.

AI Can Be a Game-Changer—But With Risks

Sarah isn’t against AI; in fact, she sees its potential benefits, especially for those with writing difficulties. "My husband and son are dyslexic—anything that aids writing can be life-changing," she shared.

Businesses Transitioning to AI in Droves

Recent studies indicate more than a third of small businesses will ramp up their AI usage in the next two years, with that number rising to 60% for those pursuing quick sales growth. However, as Sarah's experience shows, swift transitions to AI can often lead to unforeseen complications.

Client Crisis: The Perils of AI Overreliance

Sophie Warner, co-owner of a UK digital marketing agency, has noted an alarming trend. Clients seek out AI-generated solutions only to find themselves in trouble. "They used to consult us for issues; now they often go to ChatGPT first," she explained. The fallout? Glitches, crashes, and even potential security vulnerabilities.

Costly Consequences of DIY AI Solutions

One of Warner's clients attempted to use ChatGPT for simple event page updates, resulting in an error that cost them about £360 and three days of downtime. This trend is pushing agencies to invest more time in crisis management and education around the risks of AI.

The Importance of Human Oversight

Prof. Feng Li from Bayes Business School warns that many business leaders may be overly optimistic about AI’s capabilities. "AI can hallucinate—generate irrelevant or made-up information," he cautions, emphasizing that human oversight is crucial to prevent reputation damage and financial losses.

In these complex waters, while AI aims to streamline processes, the human touch remains essential for ensuring quality and reliability. As Sarah and Sophie navigate this new landscape, they’re proving that when AI falters, skilled professionals stand ready to turn chaos into cash.