Meet the Trailblazers of 2025!

As we head into a new era of social media and content creation, a fresh wave of influencers is making waves and redefining their genres. Here are the top creators who are shaping the landscape in 2025.

Kay Poyer: The Unfiltered Voice of a Generation

Handle: @ladymisskay_ Followers: 1.1 million Kay Poyer, at just 25, is shaking up the lifestyle scene from Dallas with her unapologetic takes on issues like trans rights and community engagement. Stepping away from the "activist" label, she proudly brands herself as someone who garners attention through her bold expressions and insights, especially resonating with her 'pierced up goth girl' fanbase. "You need to go where the people are," she preaches, emphasizing the power of community.

Brandon Edelman: The Social Media Bestie

Handle: @bran__flakezz Followers: 1.6 million In a journey fueled by 'gay chaos' and authenticity, 29-year-old Brandon, a Philadelphia content creator, brings relatability to lifestyle content. His down-to-earth, FaceTime vibe showcases his love for simple pleasures like dining at Applebee's, while he champions local businesses through philanthropic initiatives and fun giveaways, engaging an ever-growing audience.

Dave Portnoy: The Pizza Mogul

Handle: @stoolpresidente Followers: 18.2 million From launching Barstool Sports to captivating Gen Z as a pizza influencer, Dave Portnoy's story is one of reinvention. After selling his company for a whopping $551 million only to buy it back for a single dollar, he has cemented his role as a media mogul with sharp political critiques alongside entertaining pizza reviews.

Chef Meredith Hayden: A Taste of Luxury

Handle: @wishbonekitchen Followers: 3.8 million Known for her comforting and accessible culinary creations, 29-year-old Meredith Hayden embraces the joy of cooking without the fuss. With her relatable recipes and error-embracing cooking style, she has evolved from a private chef in the Hamptons to a beloved online personality.

Alix Earle: The Marketable Maven

Handle: @alixearle Followers: 13.2 million The 24-year-old TikTok sensation is not just about beauty and lifestyle; she’s making waves with a new podcast format and high-profile investments, staying connected with her loyal followers through real talk about her struggles and life lessons.

Sabrina Brier: The Comedic Dynamo

Handle: @sabrina.cinoman.brier Followers: 1.4 million From Hollywood assistant to viral sensation, 31-year-old comedian Sabrina Brier creates shareable skits that resonate deeply with her audiences. Her humor is complemented by her first audiobook, ‘That Friend,’ capturing the essence of everyday experiences.

Theo Von: The Politically Charged Podcaster

Handle: @theovon Followers: 26.3 million Known for his candid conversations and comedic storytelling, Theo Von bridges gaps between politics and culture, offering a platform for discussions with diverse personalities, making him a staple in the podcasting world.

Anayka She: The Witty Educator

Handle: @anaykashe Followers: 2.1 million Bursting with witty facts and a thirst for knowledge, Anayka She captivates millions with her humorous content. She’s now stepping into the music scene, marking her territory as a multi-talented creator.

Ironmouse: The VTubing Queen

Handle: @ironmouse Followers: 5.2 million This Puerto Rican creator has taken the VTubing world by storm, using her avatar and distinctive voice to connect with fans while breaking viewing records on Twitch, proving her star power as a singer and gamer.

Ilona Maher: The Confidence Champion

Handle: @ilonamaher Followers: 9.1 million Team USA Rugby athlete Ilona Maher continues to inspire countless individuals with her messages of confidence, body positivity, and empowerment, all while showcasing her lively personality.

Speedy Morman: The Video Interrogator

Handle: @speedymorman Subscribers: 1.6 million Speedy Morman has swiftly become an iconic figure in celebrity interviews, combining light-hearted interactions with in-depth discussions, establishing himself as a favorite among creators.

Tefi Pessoa: The Storyteller

Handle: @hellotefi Followers: 2.5 million As a voice of wisdom and lifestyle content, Tefi’s advice column and podcast are resonating, blending big-sister energy with insightful storytelling.

Drew Afualo: The Social Justice Warrior

Handle: @drewafualo Followers: 10 million Drew has transformed her online presence into a powerful platform that critiques toxic behavior, while ongoing national tours and bestselling publications solidify her influence.

Duke Dennis: The Streaming Sensation

Handle: @dukedennis Followers: 25.2 million Known as the older brother figure in the streaming world, Duke Dennis continues to grow his brand while engaging with audiences authentically.

Jake Shane: The Comedic Historical Storyteller

Handle: @octopusslover8 Followers: 4.9 million With a unique comedic style tied to history and culture, Jake has evolved from a niche account to a remarkable creator, presenting stories that resonate with fans.

Alex Cooper: The Podcast Powerhouse

Handle: @alexandracooper Followers: 9.5 million At the intersection of pop culture and podcasting, Alex Cooper’s impactful conversations continue to redefine digital media.

Camilla Araujo: The OnlyFans Innovator

Handle: @camilla Followers: 18.5 million After gaining fame from viral acts, Camilla has expanded her brand using strategic methods to maintain her visibility while representing a new wave of influencers.

Hasan Abdi Piker: The Political Streamer

Handle: @hasanabi Followers: 10.5 million With a commitment to social justice and robust storytelling, Hasan Piker embodies the voice of progressive politics in a digitally connected age.

MrBeast: The Philanthropic Stuntman

Handle: @MrBeast Followers: 871.6 million With his wild challenges and philanthropic ventures, MrBeast continues to be a monumental figure, generating conversation and sometimes controversy in the process.

Caleb Hearon: The Body Positive Comedian

Handle: @calebsaysthings Followers: 1.6 million Caleb’s comedic voice tackles real conversations about body image, while branching out into mainstream media.

Quenlin Blackwell: The Versatile Creative

Handle: @quenblackwell Followers: 20.8 million With a history on Vine and a versatile presence on platforms like TikTok, Quenlin embodies authenticity, thriving in various roles.

Kai Cenat: The Streaming Phenom

Handle: @kai_cenat Followers: 80.1 million Kai Cenat has championed dynamic content creation and education, influencing a new generation of creators with his innovative initiatives.

Rachel Anne Accurso: The Empowering Children's Entertainer

Handle: @msrachelforlittles Followers: 27.8 million Known for her heartfelt messages, Rachel Anne has woven herself into the fabric of children’s content, advocating for those who need a voice.

Druski: The Comedy Innovator

Handle: @druski Followers: 28.4 million With his sketch comedy and satirical shows, Druski continues to break barriers, making a lasting impact in the world of online humor.

IShowSpeed: The Unstoppable Streaming Force

Handle: @ishowspeed Followers: 135 million IShowSpeed's high-energy content and immersive experiences have skyrocketed him to global fame, signaling the future of livestream entertainment.

These creators are pushing boundaries and offering something unique to their audiences. Keep an eye on them as they continue to influence the digital realm!