Will.i.am Partners with LG to Revolutionize Audio with AI at CES

At the highly anticipated Consumer Electronics Show (CES), LG has unveiled its ambitious plans to integrate artificial intelligence across its product range, which spans home, automotive, and office electronics. A standout feature of their presentation was the announcement of a new audio line branded as “xboom by will.i.am,” developed in collaboration with the renowned musician and tech innovator.

Will.i.am, famously known as the frontman of the Black Eyed Peas, took center stage during LG's press conference, showcasing a series of innovative audio products that include cutting-edge Bluetooth speakers and wireless earbuds. The artist has been appointed as the "experiential architect" for the xboom brand, aiming to create a “culture-forward” audio experience through unique sound design and advanced technology.

The “xboom by will.i.am” range is touted for its superior sound quality, having been professionally tuned by the artist himself to deliver a more balanced audio profile with a warmer sound. One of the standout features of this line is the smart Bluetooth speakers that utilize AI technology. These speakers conduct real-time analysis of the audio content to optimize sound output, ensuring that melodies, rhythms, and vocal elements are highlighted appropriately.

Furthermore, the speakers incorporate an innovative AI-enabled lighting feature, allowing the bar lights to flash in vibrant colors that synchronize with the audio, creating an immersive ambiance. Another notable enhancement is the AI calibration capability, which enables the speakers to adapt to their environment, whether indoors or outdoors, ensuring optimal sound coverage.

In addition to these exciting audio features, every “xboom by will.i.am” product will be integrated with the artist’s RAiDiO.FYI platform, an interactive AI-driven radio service that promises to change the way we engage with audio content. “It’s about reimagining what a speaker is supposed to be,” will.i.am emphasized. “With RAiDiO.FYI, we’re moving from passive listening to active engagement as we infuse AI into radio.”

As CES continues, will.i.am is scheduled to engage in a keynote conversation at the Variety Entertainment Summit on January 8, marking a significant dialogue on the intersection of technology and entertainment. Furthermore, fans can look forward to the Black Eyed Peas launching their "3008" Las Vegas Residency at Planet Hollywood in February—a testament to the group’s continued influence in the music and entertainment landscape.

This collaboration between will.i.am and LG not only underscores the growing synergy between music and technology but also sets a new standard for audio experiences, promising to transform the way we listen to sound in the years to come.