The Yearning Trend Takes Over Social Media

On TikTok, Gyasi Alexander has become a voice of vulnerability, discussing everything from self-image to anxiety and the pitfalls of romanticizing forgiveness. After an 11-year relationship ended, he turned to the platform to share his healing journey. Recently, Alexander has embraced the idea of being a "yearner," someone deeply passionate about love.

What Does It Mean to Be a Yearner?

"Yearning is different from love in its intensity," he explains. "It’s a prolonged, deep-seated desire to connect with someone intimately." This sentiment is catching fire across social platforms, with users on TikTok, Reddit, and even Bluesky discussing what it means to yearn for love. In fact, the term 'Yearner girl summer' is already making waves with anticipation for 2025.

Why Yearning Matters Now More Than Ever

According to data from Keywords Everywhere and Brandwatch, interest in yearning has skyrocketed—search volume increased by 102% and social discussions by 67% over the past two years. Vanessa Green, a romance author, shares tips on TikTok about enhancing romantic gestures through small but thoughtful actions, promoting the mindset of a yearner.

Yearners Embrace Authenticity on Dating Apps

The yearning movement is making its way to dating apps, too, as users are responding to messages with greater sincerity. Alexander, a heterosexual yearner, admits he’s struggled with the implications of his emotional nature. "I’m single now because I’m a recovering yearner," he jokes on TikTok. His experience reflects a larger trend where men are becoming more open about their emotions.

Changing Masculinity and Dating Expectations

As societal views on masculinity shift, more men feel comfortable expressing their emotional struggles. A Cambridge University study revealed that romantic relationships are more crucial to men than previously thought, contributing to the burgeoning desire for deeper connections.

Dating Apps Respond to Yearning Vibes

Dating apps are reacting to this renewed emphasis on meaningful interactions. Hinge reports that nearly half of its global users appreciate enthusiasm in follow-up messages. With declines in user satisfaction leading to layoffs at major dating companies, the industry is at a pivotal moment. New initiatives aim to prioritize quality over quantity in dating, ensuring deeper connections.

Innovative Features Enhance User Experience

Recent features like Hinge's Your Turn Limits encourage users to engage meaningfully, while Tinder's Double Date option is already boosting communication between users. With nearly 90% of users under the age of 29, it's evident that younger generations are seeking authentic connections.

Hope for a Future of Emotional Openness

Paul Eastwick, a social psychologist, offers a glimmer of hope: If yearning encourages intimacy even in early stages of dating, current trends of emotional disconnection could improve. Despite challenges, Alexander remains committed to giving voice to yearners on TikTok, advocating for emotional authenticity in relationships.

A Call for Genuine Emotional Engagement

As Alexander noted, "People are done with avoidant behavior and nonchalance. It's cool to show you care!" The evolution of dating apps and the rise of the yearner advocate for a deeper, more meaningful approach to love—because the lamest thing you can do is care and pretend you don’t.