In a decisive move following a storm of criticism, WeTransfer has assured users that the files they upload will not be utilized to train artificial intelligence (AI) models.

The file-sharing giant found itself under fire after a revision of its terms of service sparked concerns among customers who interpreted the new language as an invitation for WeTransfer to exploit their files for AI training purposes.

A spokeswoman for WeTransfer clarified in a statement to BBC News: 'We don't use machine learning or any type of AI to process content shared via WeTransfer, nor do we sell content or data to third parties.' This announcement aimed to quell fears of potential misuse.

To further alleviate confusion, WeTransfer has made updates to its terms, stating they have 'simplified the language' to ensure users clearly understand their rights and the company's practices.

Originally, the concerning clause was meant to allow the company to explore the use of AI for enhancing content moderation efforts and identifying harmful content.

However, critics seized upon phrases such as the ability to 'reproduce, distribute, modify,' or 'publicly display' user files, interpreting this as WeTransfer potentially opening the floodgates for user data to be shared with AI firms.

Frustration bubbled over on social media, particularly from professionals in creative fields, including illustrators and actors, who expressed fears about how their sensitive work could be handled. Some even considered switching to competing services.

WeTransfer promptly revised the controversial clause, with the new version stating: 'You hereby grant us a royalty-free license to use your Content for the purposes of operating, developing, and improving the Service, all in accordance with our Privacy & Cookie Policy.' This update is set to take effect on August 8 for current users.

The situation is reminiscent of a similar uproar faced by rival file-sharing platform Dropbox, which had to clarify its stance on AI file usage following a backlash in December 2023. The rapid reactions from users highlight a growing mistrust towards tech companies.

Legal expert Mona Schroedel from Freeths warned that updates to terms of service and privacy policies can harbor unintended risks, as companies eagerly chase the AI trend, potentially at the expense of user data privacy. 'AI thrives on data,' she noted, suggesting that users might feel pressured to accept terms they do not fully agree with.

As the debate continues, one thing is clear: users are becoming increasingly vigilant about how their digital assets are managed in this age of AI.