Introduction

The Utah Hockey Club is encountering significant hurdles as it seeks to finalize its team name, which has generated buzz among fans eager for the next identity. The club has proposed six potential names, with "Yeti" being widely regarded as the top contender. Other finalists include the Blizzard, Outlaws, Mammoth, Venom, and HC.

Trademark Rejections

Recently, the United States Patent and Trademark Office (USPTO) issued non-final refusals for trademark applications associated with all six names. The Mammoth name faced rejection in November, while the other five received negative rulings in January. The club now has a three-month window to address the concerns raised by the trademark office and continue pursuing its branding aspirations.

Team's Response

Team president Chris Armstrong expressed confidence, stating, “Since acquiring Utah’s NHL team, we have been carefully evaluating possibilities for the permanent identity of the team. We are fully committed to involving our community in the final stages of the naming and branding process and intend to announce a permanent name ahead of the 2025-26 NHL season.”

USPTO's Concerns

The USPTO cited the “likelihood of confusion” with existing trademarks, particularly for the names Yeti, Venom, and Blizzard, which are already associated with other products and entities, such as the Yeti cooler brand. Meanwhile, the Outlaws and Mammoth names faced fewer opposition hurdles, although clerical errors related to their applications need to be resolved.

Alternative Naming Options

Interestingly, it was revealed that several alternative names not included in the finalist list—such as Canyons, Blast, Fury, and Swarm—did not encounter any trademark conflicts. This opens the door for the Utah Hockey Club to consider these options as they navigate the complexities of trademark law.

Community Involvement

The club is determined to reflect its fan base in its branding decisions, and Armstrong praised the invaluable feedback received during the initial naming process. The transition from the temporary name “Utah Hockey Club” will be crucial in solidifying the team's identity as they gear up for their second season.

Historical Context

Similar trademark challenges were experienced by the Vegas Golden Knights during their early years, culminating in a coexistence agreement with the U.S. Army. This precedent offers hope that a resolution can be reached for Utah's team as they push forward.

Conclusion

The community and fans remain hopeful as they await the announcement of the permanent name, with opportunities still open for the club. Will "Yeti" emerge victorious, or will an unexpected name capture the hearts of fans? Stay tuned for updates as the situation develops!