The Ultimate Gathering of Cycling Innovation!

Ard Rock Festival isn't just a playground for riders; it's a major rendezvous for the UK's cycling industry. Each year, it serves as a showcase for some of the most exciting tech in biking, and 2025 was no exception! Let’s dive into some of the coolest gear we spotted at this year’s event.

Manitou: A Blast from the Past!

Check out Manitou's eye-catching Mezzer fork mounted on a YT Capra featuring retro graphics! Plus, a dazzling custom bike from Swiss distributor Gamux pays tribute to classic Manitou FS with a modern gearbox twist—but sadly, it's just for show.

Fidlock: Hydration Redefined!

With the rise of Bosch-powered bikes, Fidlock's new adapter is a game-changer. It mounts water bottles using the same interface as Bosch’s range extender, making hydration super convenient.

VHS Under New Management!

VHS isn't bringing out new products, but they’ve changed hands! Now under the RideWrap banner, you can grab VHS tape directly from them or usual retailers.

Viris: Eyewear Making Waves!

UK-based brand Viris is expanding globally! Their stylish goggles were a hit at Ard Rock, with signatures from World Cup racers like Phil Atwill and Greg Minnaar—talk about star power!

E*thirteen: The Hub You Need!

E*thirteen showcased their revolutionary Sidekick hubs, which have taken the Enduro and Downhill circuits by storm. Riders eagerly lined up to test these cutting-edge hubs on a demanding demo loop.

Bluegrass: Camouflage Chic!

Bluegrass unveiled a limited edition camo colorway for their popular helmets, including the Legit and Vanguard Core. It’s style with safety!

Kids Ride Shotgun: Gear Up for Family Fun!

Parents, rejoice! Kids Ride Shotgun now offers the Pro EVO, a versatile seat that adapts as your child grows, from 9 months to 5 years old. Both practical and revolutionary!

Crankbrothers: Start Your Ride!

Introducing Crankbrothers' new entry-level pedal, the Stamp 0! Designed especially for beginners, it features grippy molded pins and a low price point of just £39.99—perfect for all riders!

MET: Premium Safety!

MET showcased their Terræ trail helmet, featuring MIPS technology and high-level certifications. Safety never looked so good!

Topeak: Tools for Champions!

Topeak's Team Issue range elevates tools for the serious cyclist. The new hammer features interchangeable heads, perfect for precise repairs!

Whyte: E-Bikes and More!

Whyte presented their powerful Kado e-bike, featuring premium components and a fun Secta hardtail for budget-savvy riders. Options for every need!

Yeti: 40 Years of Excellence!

Celebrating their 40th anniversary, Yeti debuted stunning anniversary editions, including the ASR model, built with top-notch components—all limited to just 200 units!

Fox and Deviate: Performance Enhancements!

Fox's Podium forks were everywhere, but Deviate stole the spotlight with their upcoming Kurgan e-bike, set to redefine the high-pivot design.

New Horizons with Hope!

Hope surprised fans with their new medium-duty TR4 brake, joining their critically acclaimed GR4. Options to customize color and feel make these brakes a standout!

Trickstuff: Innovations in Design!

Trickstuff continues to impress! Their compact Piccola HD Titanium brakes feature stunning 3D-printed levers, keeping style and performance at the forefront.

Pivot: Full-Throttle Performance!

Pivot showcased their jaw-dropping Firebird, fitted with everything a hardcore cyclist craves, from Fox suspension to SRAM’s XX drivetrain.

Schwalbe: Tire Service for All!

A shout-out to Schwalbe for their tire-fitting services over the weekend! This festival is truly special for connecting cycling enthusiasts with industry experts for invaluable insights.

As we wrap up another incredible year at Ard Rock, we can't wait to see what tech the next festival will unveil!