Unseen Opportunities: How New Border Tax Could Boost Orillia's Tourism Scene

In light of recent changes, including a new 25% border tax triggering a wave of uncertainty around cross-border travel, tourism leaders in Ontario are preparing for a potential boom in domestic tourism. One town that stands to benefit significantly is Orillia, according to local officials.

Kris Puhvel, the executive director of Orillia and Lake Country Tourism, points to early indicators suggesting a shift in travel behaviors. “We’re seeing fewer border crossings since the beginning of the year,” Puhvel reported. “More Canadians are opting to vacation within our borders, which presents a unique opportunity for local hotspots like Orillia.”

The introduction of this border tax, which affects certain purchases made when Canadians travel to the U.S., is rendering American vacations less appealing for many. Yet, Puhvel remains optimistic, citing patterns from the COVID-19 pandemic that suggest Ontarians may lean towards “stay-cations” once again. “Similar trends were observed during the pandemic, and the conditions now seem favorable for local tourism,” he added.

Interestingly, even as Canadians prioritize domestic destinations, there is growing interest among international visitors, particularly from the U.S. “We’ve noted an increase in inquiries from American travelers,” Puhvel mentioned. The ongoing political tensions in parts of the U.S., a robust U.S. dollar, and Canada’s stunning natural landscapes are crucial factors attracting U.S. tourists.

While Orillia’s tourism organization has not launched a specific digital marketing campaign targeting U.S. tourists, they have always distributed promotional materials in bordering American states. “We’re prepared to adapt if interest continues to rise,” Puhvel assured.

He acknowledged the continued importance of domestic travelers, emphasizing a burgeoning sense of local support among Canadians. “The mindset of supporting local businesses started during the pandemic and has carried on,” he said. This shift in consumer behavior is proving beneficial not just for local restaurants and artisans but also for family-run attractions and small resorts. The economic implications are vast as local operators embrace the surge in domestic tourism.

Orillia, located just 90 minutes north of Toronto, offers a captivating blend of natural beauty and a rich cultural tapestry of experiences that include year-round outdoor activities. In Puhvel’s words, “We truly shine in the summer. Our waterways, trails, and events have positioned us as the event capital of Ontario.”

Whether it’s kayaking on Lake Couchiching, exploring scenic nature trails, or attending a plethora of summer festivals, the region provides an abundance of activities that are often free from the bustle of larger tourist spots. “We have space; there are opportunities to relish nature without the crowds,” Puhvel noted.

The area has also seen a rise in high-quality resorts and boutique accommodations, making it an attractive option for both Ontario residents and Americans seeking a unique getaway.

Looking beyond just the summer of 2025 and into the future, Puhvel believes this moment could signal a lasting change in Canadians' travel habits. “The pandemic allowed Canadians to truly discover their own country, leading to a renewed eagerness to explore local gems,” he explained.

While it might be premature to gauge whether current tariffs will result in a permanent shift in travel behavior, Puhvel remains hopeful. “There's definitely a spirit of appreciation for what’s around us. As that sentiment grows, I believe tourism in regions like Orillia will continue to expand.” With breathtaking local landscapes and an inviting atmosphere, Orillia is primed to welcome visitors who seek to rediscover the beauty of their own backyard.

As conversations about domestic tourism heat up, one thing is clear: Orillia is on the cusp of a tourist renaissance that could redefine how Canadians and Americans alike view travel in the post-pandemic world. Don't miss out on the chance to experience all that this hidden gem has to offer!